The Dieline Conference London

The Dieline Conference London is now fully booked. If you have missed out, pop by the theatre before the session starts to see if there is any late availability.


Wednesday 14 September 2016


hersheys

FULLY BOOKED

10:45 - 11:15

Design fearlessly - Olympic ready in 72 hours

Ron will continue to share stories of Designing Fearlessly. This edition covers the journey from becoming an official sponsor of the USOC (United States Olympic Committee) to big idea development across the entire portfolio of Hershey’s iconic brands. In 72 hours. Across multiple retail channels and a hungry group of internal clients. 

Ron Burrage, Head of Global Design, The Hershey Company

11:15 - 11:45

Power-up networking session with speaker and audience



JKR

FULLY BOOKED

12:15 - 12:45

One Step Back, Two Steps Forward.

How do heritage brands evolve in the age of Snapchat? Can a brand that created a category stand out in a sea of me-toos? How can global brands represent the same idea in different cultures across the world? From managing an iconic brand with over 140 years of heritage to telling the story of organic farming to creating equity from a singular insight, sometimes the best solutions are the simplest and other times it pays to design the hard way. What do Budweiser, Kashi and Dominos have in common? Find out in this presentation about the challenges of building brands for today while remaining true to what makes them unique and hopefully having some fun along the way.

Tosh Hall, Executive Creative DirectorJones Knowles Ritchie

12:45 - 13:15

Power-up networking session with speaker and audience



cocacola

FULLY BOOKED

13:45 - 14:15

"I'd like to buy the world a vitaminwater"

On May 26, 2007, Alex Center could feel the energy was different when he walked into the offices at vitaminwater. The company that hired him as their first full time in-house designer was sold to The Coca-Cola Company for $4.1 billion dollars, the biggest beverage acquisition of all time. “Am I going to lose my job?" he wondered. "How is a young beverage brand going to work within a 120 year-old corporation? What could they teach us about becoming a global icon? Is everything about to change?" Learn what he discovered in leading a brand from startup to starlet in this entertaining and provocative session about building brands through the power of design.

Alex Center, Design Director, The Coca-Cola Company

14:15 - 14:45

Power-up networking session with speaker and audience



panel 1 dieline
JKR

FULLY BOOKED

 

15:15 - 15:45

 

Panel discussion - Challenges, opportunities and the elevation of design’s role in modern business - Sponsored by Nielsen Design Solutions

 

What are the challenges facing the world's top brands today, and what are the hidden opportunities that lie within? In a lively panel discussion lead by Deborah Dawton, Chief Executive of the Design Business Association, each day's speakers will discuss the challenges and opportunities that arise when designing for some of the world's biggest brands. Our panellists will reveal how designers, brands, and agencies can elevate design's role in business, and how design can be effective in creating new solutions.


Chair:

 

Deborah Dawton, Chief Executive, DBA

 

Panellists:

 

Ron Burrage, Head of Global Design, The Hershey Company

 

Alex Center, Design Director, The Coca-Cola Company

 

Steve LamoureuxSVP Product Innovation, Nielsen Design Solutions

 

Tosh Hall, Creative Director, Jones Knowles Ritchie


 

15:45 - 16:15

Power-up networking session with panelists and audience


thursday 15 september 2016


elmwood

FULLY BOOKED

10:45 - 11:15

Brand innovation and the role of design in an experience economy

Elmwood explores how brands are deepening their engagement with consumers through experience innovation. They consider the world in which FMCG businesses operate today, the challenges they face and the opportunity for design as a strategic tool to deliver success.

Andrew Lawrence, Executive Creative Director, Elmwood

Emma Stapleton, Head of Client Relationships, Elmwood

11:15 - 11:45

Power-up networking session with speakers and audience



pearlfisher
wagamama

FULLY BOOKED

 

12:00 - 12:30

 

Wagamama - using human centric design thinking to revolutionise a restaurant icon's takeaway experience

 

Famed for challenging what we ate, how we sat side-by-side and promoting a new casual dining code, high street restaurant icon wagamama needed to reignite its challenger approach when it came to takeaway for the increasing number of consumers looking to enjoy wagamama at home.

 

It appointed leading brand design consultancy Pearlfisher to reimagine the full wagamama takeaway experience, better connecting the in-home experience to the excitement, taste and aesthetic value that can be found in the wagamama restaurants.

 

Mike Beauchamp, Pearlfisher 3D Design Director, and Andre Johnstone, wagamama Head of Digital & Loyalty, will discuss how consumer focused thinking and a creative design solution has revolutionsed wagamama's takeaway offer and what all brands can learn from adopting a similar approach.

 

Mike Beauchamp, 3D Design Director, Pearlfisher

Andre Johnstone, Head of Digital & Loyalty, Wagamama

12:30 - 13:00

Power-up networking session with speakers and audience



sc

FULLY BOOKED

 

13:15 - 13:45

 

Design dilemma

Many CPG companies are using design to drive growth and innovation - but why do some companies invest in design talent while others don’t? Are art schools and colleges preparing their students for the corporate world? Why do some design agencies struggle to understand the business needs of corporations? What does it take to succeed as a designer in a corporate environment? Who better to lead this discussion than someone who has worked on both the agency and corporate side and has taught in schools across the U.S. and London. Come join Peter for an informal discussion about design challenges in a corporate environment.


Peter Borowski, Head of Global Design, SC Johnson


13:45 - 14:15


Power-up networking session with speaker and audience



THURS DIELINE PANEL

FULLY BOOKED

14:45 - 15:15 

Panel discussion - Challenges, opportunities and the elevation of design’s role in modern business - Sponsored by Nielsen Design Solutions

What are the challenges facing the world's top brands today, and what are the hidden opportunities that lie within? In a lively panel discussion lead by Deborah Dawton, Chief Executive of the Design Business Association, each day's speakers will discuss the challenges and opportunities that arise when designing for some of the world's biggest brands. Our panelists will reveal how designers, brands, and agencies can elevate design's role in business, and how design can be effective in creating new solutions.

Chair:

Deborah Dawton, Chief Executive, DBA

Panellists:

Andrew Lawrence, Executive Creative Director, Elmwood

Emma Stapleton, Head of Client Relationships, Elmwood

Peter Borowski, Head of Global Design, SC Johnson

Steve Lamoureux, SVP Product Innovation, Nielsen Design Solutions

Mike Beauchamp, 3D Design Director, Pearlfisher

Andre Johnstone, Head of Digital & Loyalty, Wagamama

15:15 - 15:45

Power-up networking session with panelists and audience