Easyfairs Nordic strengthens market position with acquisition of stand building business
Stockholm, 08/02/2024: Easyfairs Nordic announces the acquisition of the stand building business at Kistamässan venue from Workman Event. This strategic move is aimed at strengthening Easyfairs Nordic’s presence in the market and expanding its capabilities in providing comprehensive event solutions.
Workman Event will continue to play a pivotal role as a strategic partner and supplier to Easyfairs Nordic, ensuring a seamless transition and sustained collaboration.
The newly established company, operating at Kistamässan, will be named Kista Mäss-service, reflecting Easyfairs Nordic’s commitment to maintaining and enhancing the quality of services provided to exhibitors and guests at the venue.
“This acquisition is a great development both for Easyfairs and Workman Event, which has been running operations as a partner and subcontractor at Kistamässan for many years professionally and with a commitment to quality that aligns with Easyfairs’ values. We are delighted to welcome its existing stand building team into the company and look forward to continuing to work with them on providing an excellent service in the years to come,” comments Henrik Johanssen, CEO of Easyfairs Nordic.
He continues: “Bringing the stand building business fully into Easyfairs’ management enables us to offer a more comprehensive and integrated event experience across the entire value chain, strengthen our market position and reinforce our commitment to delivering top quality services to our clients. It also allows us to focus further on our already significant sustainability commitment by providing a comprehensive end-to-end view of the complete event organisation process within Kistamässan.”
For exhibitors and guests attending events at Kistamässan, it will be business as usual. The transition will be seamless, and Kista Mäss-service will continue to provide the same high-quality services that Easyfairs clients have come to expect.
Johanssen concludes: “We look forward to the continued collaboration with Workman Event as a strategic partner and supplier, and we are confident that this acquisition will contribute to the overall success and growth of Easyfairs Nordic.”
Henrik Johanssen, CEO of Easyfairs Nordic
For further information, please contact:
Head of MIT (Marketing, Intelligence, Technology) – Easyfairs Nordic
About Workman Event:
Workman Events is a complete supplier within trade shows, events & interior production for retail and public environments. For more information: www.workman.se/en
Hansi Sundström, CEO Workman Event
About Kista Mäss-service:
Kista Mäss-service, the new company resulting from the acquisition, will continue to provide stand building services at Kistamässan, ensuring a seamless experience for exhibitors and guests.