How we work
To achieve our mission and vision, we’ve created a six-point strategy, with “easify” as a central brand promise.
These six principles guide all of our work. Take a look.
Be a great place to work
We offer excellent onboarding, learning opportunities and clear career paths. Plus, an objective and gender-neutral rewarding as well as a safe and inclusive environment.
Deliver a high-level customer experience
We deliver targeted, must-attend events with a highly customer-centric and innovation-led focus.
Every event is shaped around our customers’ needs, allowing us to offer relevant and valuable experiences.
Enable customer success
We enable customer success thanks to our unique all-in and tech-enabled formula. A frictionless, cost-efficient and sustainable model for our exhibitors, offering high value for money, as well as measurable ROI and ROT (Return On Time).
Drive creative intrapreneurship
We launch new events, explore untapped opportunities and acquire “plug and play” targets to gain critical mass in smaller regions.
Be a tech frontrunner
As a data-driven company, we’re committed to staying at the forefront of technology. We’re constantly pushing the boundaries of what’s possible to “easify” the life of our communities and employees.
We remain a frontrunner by using big data/AI value creation to run smooth operations and develop new products that help deliver superior exhibitor and visitor experiences.
Act for the future
We are implementing a sustainability strategy with concrete objectives. These include halving our emissions by 2030 and being net zero by 2050. We are also helping our communities in their digital and sustainable transitions.
…With easy as a central brand promise
We “easify” the life of our communities. We make experiences as easy, frictionless, convenient and enjoyable as possible for our visitors, exhibitors, guest organisers and talents.