Easyfairs wins the 2024 UFI Digital Innovation Award

Brussels, 11 July 2024: UFI, the Global Association of the Exhibition Industry, has named international events organiser Easyfairs as the winner of the 2024 UFI Digital Innovation Award. This year’s award puts the spotlight on technological advances by innovators who push the boundaries of our industry. Easyfairs’ submission detailed how it has been using its Data Aggregation Platform as a foundation for deploying artificial intelligence, which in turn is being used to improve operations and enhance the customer experience.

Enrico Gallorini, Vice-Chair of the UFI Digital Innovation Working Group, commented, “This is an exceptionally exciting time for the trade show industry, where innovation and experimentation have never been more crucial. The integration of new AI tools is transforming how our industry can and must rethink internal processes and external deliveries. The strategic approach and vision developed by Easyfairs are truly astonishing, combining long-term vision with short-term actions. Their holistic approach, in-depth study, and applied methodology represent the cutting-edge use of AI in our sector today. Congratulations to Easyfairs for winning the 2024 UFI Digital Innovation Award!”

Stephan Forseilles, Chief Technology Officer, Easyfairs, welcomed the award: “We are absolutely delighted to receive the 2024 Digital Innovation Award from UFI. Easyfairs is committed to revolutionising and shaping the future of events through the strategic integration of technologies. Recognising the vast potential AI holds at an early stage, we invested in our Data Aggregation Platform, which holds all of the company’s data. Using this as a foundation, we have trained and implemented numerous AI algorithms that improve both our efficiency and our customers’ experience”.

“Tech takes us further! And for us, tech isn’t a buzzword, it’s the backbone of our business. Data intelligence, artificial intelligence and human intelligence: we employ them all to gain a deeper understanding of our visitors’ and exhibitors’ needs. Today more than ever, we are dedicated to remaining at the forefront of this transformative evolution“, added Easyfairs Group CEO Anne Lafère.

Download the Easyfairs submission

Last week, Easyfairs was honoured with another accolade from UFI, the prestigious Sustainable Development Award.

Each year, the UFI Digital Innovation Award honours an organisation in the exhibition industry that have successfully implemented creative and results-oriented initiatives.

More information on the UFI Awards is available at www.ufi.org/awards.

Easyfairs and other 2024 UFI Award winners will share their projects at the 91st UFI Global Congress, which will take place from 20-23 November 2024 in Cologne, Germany.