Easyfairs Northeral Acquires Hotel & Restaurant Event

Easyfairs Northeral Acquires Hotel & Restaurant Event

Further expansion in Algeria as tourism sector booms

Brussels, 26 February 2020: Easyfairs Northeral, the North African branch of Easyfairs, has announced the acquisition of SIEL – The International Exhibition for Hotel & Restaurant Equipment and Services. This 14-year-old event attracts +7000 visitors every year from the HoReCa sector and will now benefit from all the group’s expertise in that field as Easyfairs already organises seven events on the same topic in Scandinavia, the Netherlands and Belgium.

The next edition, which is rebranded SIEL Horeca Expo, will take place on 8-10 December 2020 at the Center International de Conférences d’Alger.

2,393 tourism projects approved

Easyfairs Northeral’s Managing Director, Olivier-Hicham Allard, explains : “We are closely following the initiatives of the Algerian government to develop a world-class tourism and hotel industry. The Algerian Ministry of Tourism announced in December 2019 the creation of at least 310,274 new beds through more than 2,393 new tourist projects. This demonstrates an impressive dynamic that is just starting since the country’s 1200 km of coastline on the Mediterranean Sea barely have any tourist infrastructure.

In addition, the country’s opening up to foreign investment announces the massive arrival of international franchises and brands including cafes, tearooms and restaurant chains. By way of comparison, our Horeca Expo in Belgium brings together more than 650 exhibitors on 50,000 m² and this for a country of 11 million inhabitants. So you can imagine the potential for a country of 44 million inhabitants and which has decided to become a global tourist destination, two hours from most European capitals.”

The North African branch of Easyfairs already organises five other professional exhibitions in Algiers, namely Maghreb Pharma Expo (pharmaceutical technologies), Dentex (dental equipment), Secura (safety, security, fire and emergency), Maintenance Algeria (industrial maintenance) and Pumps & Valves (industrial fluids and gases). The new event SIEL, renamed SIEL-Horeca Expo Algeria, will join this family of respected professional exhibitions that proactively support and stimulate the economic development of Algeria.

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About Easyfairs
Easyfairs organises and hosts live events, bringing communities together to visit the future.
The company currently organises 200 events in 14 countries (Algeria, Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the United Kingdom) and manages 10 event venues in Belgium, the Netherlands and Sweden (Antwerp, Ghent, Mechelen-Brussels North, Namur, Gorinchem, Hardenberg, Venray, Gothenburg, Malmö and Stockholm).

Easyfairs employs more than 750 people and generated revenues exceeding €166 million for its financial year 2018-2019.

Easyfairs strives to be the most adaptable, agile and effective player in the events industry by employing committed individuals, deploying the best marketing and technology tools and developing strong brands.
In 2018 Easyfairs was named Belgium’s “Entrepreneur of the Year®” and earned recognition as a Deloitte “Best Managed Company” and a “Great Place to Work”.

The company is ranked 18th in the list of the world’s leading exhibition companies.

For further information, please contact:

Olivier-Hicham Allard
Managing Director Easyfairs Northeral
[email protected]