Empack unveils a renewed identity for the future of packaging
A modernised visual identity and clearer event zones that reflect the innovation, ambition and community at the heart of Empack.
Empack, one of Easyfairs’ largest global brands, is introducing a renewed visual identity designed to reflect the pace, creativity and transformation of today’s packaging industry.
The Empack brand was last updated in 2019. Since then, the packaging market has continued to evolve rapidly, driven by innovation in materials, design, production processes, automation and sustainability. To ensure that the brand better represents this dynamic landscape, Easyfairs rebranded Empack.
The renewed identity presents a more distinctive and contemporary expression of its personality and ambition: forward-thinking, innovative, trend-aware, community-centric and sustainability-focused.
A visual identity inspired by packaging itself
At the centre of the refreshed identity is the Empack logo. Its distinctive “P” symbol takes inspiration from folded cardboard, evoking the physical process of packaging manufacture. This unifying idea runs throughout the wider visual system, creating a direct and meaningful connection between the brand and the industry it serves.
The updated colour palette brings a more vibrant design aesthetic to Empack. It has been developed to highlight the innovative character of the event, from the products and technologies on display to the processes and expertise that enable the packaging sector to move forward.
Typography also plays an important role. Unique letterforms give the identity personality in a subtle yet purposeful way, echoing the worlds of design and manufacturing that meet at Empack.
A clearer route through the packaging value chain
To better represent the full packaging value chain and help visitors navigate the event, Empack has defined six core show zones:
• Design – design and development services
• Transit – industrial and transit packaging
• Outsource – contract packaging and fulfilment
• Innovate – primary and secondary packaging
• Machine – packaging machinery
• Label – labelling, printing and traceability
This makes it easier for visitors to identify the solutions and expertise most relevant to their challenges and requirements, while helping exhibitors better connect with the audiences they want to reach.
The future of packaging, close to the market
Empack is a leading Europe-wide network of national B2B events for the packaging community. Its name brings together the Latin-rooted terms emballage, embalaje and imballaggio with the English and Germanic word pack – a fitting reflection of its international reach and industry focus.
With the tagline “The future of packaging”, Empack brings together the complete packaging value chain to discover sustainable innovations, source suppliers, share knowledge and build meaningful industry connections. Its events combine exhibitor-led discovery with educational, interactive and networking content focused on the trends shaping packaging today.
The network serves diverse audiences: from packaging suppliers, material providers, labelling and printing specialists, machinery manufacturers and contract packers, to brand managers, packaging technologists and production engineers.
In several locations, Empack is co-located with complementary Easyfairs events, including Logistics & Automation, strengthening the connection between packaging, intralogistics and supply-chain performance.
Discover the new Empack identity at an upcoming event
The new identity will be progressively revealed at our upcoming Empack editions.
We hope to see you soon! There is always an Empack event close to you:
• Empack Ghent – 22–23 September 2026
• Empack Stockholm – 30 September – 1 October 2026
• Empack Algeria – 13–15 October 2026
• Empack Madrid – 11–12 November 2026
• Empack Zürich – 27–28 January 2027
• Empack Birmingham – 24–25 February 2027
• Empack Dortmund – 24–25 February 2027
• Empack Den Bosch – 14–15 April 2027
• Empack Porto – 28–29 April 2027
• Empack Hamburg – 1–2 June 2027