Easyfairs acquires leading German mechanical engineering events from Clarion

Easyfairs acquires leading German mechanical engineering events from Clarion

London, 19.02.2019: Global exhibition organiser Easyfairs has strengthened its trade show portfolio by acquiring two events from Clarion Events: FMB and FMB-Süd (Forum Maschinenbau) in Germany. These are highly strategic acquisitions in the engineering market, in which Easyfairs already enjoys a strong reputation.

FMB: in Germany’s industrial heartlands
FMB and FMB-Süd are comprehensive supplier events serving the vital mechanical engineering community, one of the fundamental pillars of the German economy. Launched in 2005, FMB is held annually in November in Bad Salzuflen, North Rhine-Westphalia and the recently launched FMB-Süd is hosted in Augsburg, Bavaria. Located within two engineering heartlands, the events bring together all the key players and innovators within the value network of the Machinery & Equipment industry. In 2018, FMB and FMB-Süd attracted 750 exhibitors and 7,000 visitors.

The two exhibitions will sit within the Easyfairs DACH portfolio. Roland Brand, Head of Easyfairs Switzerland and Germany, emphasises the strategic value of the deal: “FMB and FMB-Süd, which opens its doors on 20 & 21 February at the Augsburg Messe, are a perfect match to our existing portfolio of industrial trade shows: Solids, Maintenance, Pumps & Valves, Empack and Logistics. We will utilise the evident synergies between our present shows and FMB in order to create more value for the industrial communities we serve. As an international and fast-growing company, we have ambitious plans to further develop and expand our portfolio in Germany and Switzerland.”

As part of the deal, the  FMB team will come under the leadership of Easyfairs’ Roland Brand. Dietmar Schöner, Director of Marketing & Operations for FMB at Clarion comments: “The entire FMB team welcomes the future commitment of Easyfairs. In recent years, we have succeeded in developing FMB in Bad Salzuflen as one of the leading German supplier trade fairs for mechanical engineering and manufacturing in northern Germany. With  FMB-Süd in Augsburg, we are mirroring that success in southern Germany. With the many years of experience of Easyfairs in our markets and the possibilities of an international marketing and sales structure, we see great opportunities for further development of our exhibitions. We look forward to a lively exchange of experiences and exciting joint projects in the future!”


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About Easyfairs
Easyfairs organises and hosts events. The company brings communities together face-to-face to learn about markets, trends and innovations. The mission of Easyfairs is to serve communities with live events that enable them to visit their future.

In 2018 Easyfairs was named Belgium’s “Entrepreneur of the Year®” and the company is ranked 18 in the world’s leading exhibition companies.

Easyfairs currently organises more than 218 events in 17 countries (Algeria, Belgium, China, Denmark, Emirates, Finland, France, Germany, the Netherlands, Norway, Portugal, Singapore, Spain, Sweden, Switzerland, the United Kingdom and the United States) and manages 10 event venues in Belgium, the Netherlands and Sweden (Antwerp, Ghent, Mechelen-Brussels North, Namur, Gorinchem, Hardenberg, Venray, Gothenburg, Malmö and Stockholm).

Easyfairs employs more than 750 people and generated revenues exceeding € 157 million for its financial year 2017-2018.

Easyfairs strives to be the most adaptable, agile and effective player in the events industry by employing committed individuals, deploying the best marketing and technology tools and developing strong brands. Visit the future with Easyfairs.


About Clarion Events
Clarion Events operates over 180 events in 50 countries from 15 offices in the UK, the US, South Africa, Brazil, Germany, Singapore, UAE, Indonesia, Hong Kong and the Netherlands. Clarion can trace its roots back to 1947 and takes great pride in being one of the oldest independent event organizers in the UK.

More recently the firm has developed an international portfolio of brands and now has interests in a number of global vertical industries including energy, digital marketing, security and defense, technology, fashion, retail and gaming. The teams at Clarion create uniquely effective and stimulating environments that can serve as a platform to build businesses, enhance customer relationships and accelerate product awareness.

Learn more at www.clarionevents.com.


Babette Bell, Head of Business Development Easyfairs D-A-CH
+49 (0)89 127 165 165
[email protected]

David White, Managing Director, Clarion Events
+44 (0)20 7384 7700
[email protected]