INTERNET OF THINGS IN THE PACKAGING INDUSTRY ECOSYSTEM
Magic Add is creating the Internet of Packaging. With offices in London, Helsinki, and Turku, Finland, Magic Add has partnered with leading packaging manufacturers, as well as global consumer brands. Magic Add’s technology embeds coding into packaging, which can capture data along the supply chain and provide information to customers. Magic Add has applications in marketing, logistics, and manufacturing, and can be used to combat a diverse range of issues such as product counterfeiting and food waste.
Samuli will talk about the growing role of the Internet of Things in the packaging industry ecosystem.
Talare: Samuli Manninen, MSc, Co-Founder & CEO of Magic Add Ltd.