Our Exhibitors

inRiver AB

inRiver AB


21140 Malmö

inRiver is the market leader for simplifying Product Information Management (PIM). We help B2C and B2B multi-channel commerce and marketing professionals tell perfect product stories across all sales channels. Our powerful inRiver PIM platform radically facilitates the creation, handling and distribution of perfect product information for a world-class customer experience in all channels, in multiple languages. More than 750 brands around the world rely on inRiver’s PIM platform for efficiently controlling the product flow for their globally recognized brands.

Founded in 2007, inRiver is today a well-recognized, award-winning, and rapidly growing company with an extensive partner network. The company is headquartered in Malmö, Sweden, with offices in Chicago, London, Amsterdam, and Stockholm, and sales offices in Phoenix, and Istanbul. www.inriver.com


Product news

  • The European Investment Bank finances the rapid growth of inRiver!

    August 24, Malmoe, Sweden—inRiver, the leading provider of SaaS-based product information management, has secured $12 million in further financing from the European Investment Bank under the European Fund for Strategic Investments (EFSI) and existing shareholders, enabling it to more aggressively invest in​ ​research, development, and global expansion. InRiver’s Product Marketing Cloud delivers best-of-breed, product information management capabilities to enterprises worldwide, including: Volvo, Intersport, Skullcandy, Ethan Allen, Brother International, Ashley Furniture, Fujifilm, Converse, and more than 900 other brands.

    Product information management capabilities are crucial for manufacturers, distributors, and retailers who must manage the complexity of contemporary digital sales channels. Today’s product marketing teams need to rapidly collaborate in the creation, packaging, and distribution of their product information. inRiver Product Marketing Cloud facilitates this collaboration, leading to the delivery of world-class customer experiences across all touchpoints, and in all languages.

    “Being the first provider of cloud-based product information management capabilities has led to very strong growth for inRiver, both in Europe and North America,” said Niclas Mollin, inRiver’s CEO. “This financing will allow us to further accelerate our growth and deliver even greater capabilities to marketing teams worldwide.”

    “Access to financing for innovative and fast-growing companies is key to fostering competitiveness and digitalization in Europe,” said Romualdo Massa Bernucci, Director for EIB lending in the Nordic countries. “We are glad to support inRiver’s development and growth strategy; it’s companies like inRiver that enhance Europe’s position as a technology supplier and that create quality jobs across the continent.”