Smart Badges for exhibitors

Turn your stand visitors into highly qualified leads!

We are delighted to be able to offer our exhibitors and visitors access to our new smart badge technology!

All visitors will receive a ‘Smart Badge’, which they will be able to use to touch the badge reader on your stand to receive information about your company. You will then be sent the details of the visitors who have scanned the reader!

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Download our brochure

smart badge

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Possibility of making contact, even at a busy stand.

Alexandre Riguet

Exhibitor Transport & Logistics Antwerp, Belgium

Easily accessible for visitors & a low threshold.

Erik Van Buren

Exhibitor Transport & Logistics Antwerp, Belgium

Great system to track and measure our impact.

Paola Pilar Del santos

Exhibitor Futurizz Madrid, Spain

How does it work?

smart badges
  • Each exhibitor receives a badge reader and sticker to place on their stand

  • The reader is a wirless senor placed on your stand that delivers the digital product and company information you uploaded to My Easyfairs

  • When visitors touch the reader with their badge, they collect all the information about your company from your profile. This information will be sent to them in a visit summary email at the end of the day.

  • In return, you geht the visitor data of everyone who touched your reader with their badge. You will receive the list at the end of the event by email (only for GoLeads and GoPlus).

What are the benefits for me as en exhibitor?

  • Distribute your company information easily and widely
    Visitors can easily get your company and product information just by touching the reader with their badge. They will receive this information by email. Even visitors you didn't speak to may have collected some information on your stand.

  • Reduce costs and waste
    If you provide some of your company and product information in digital format, you'll need fewer hardcopy brochures, catalogues and other materials, saving you some printing and transport costs. Plus visitors don't have to carry heavy documents around the event, so there's less risk they'll "lose" it.

  • Provide an engaging experience to your visitors
    Visitors who touch your reader with their badge at your stand get your information in a digital format, which makes it easy for them to share with colleagues and friends via eamil or social media.

  • More contacts and opportunities
    You can scan visitor badges with the VisitConnect App, but also suggest that they touch the reader with their badge to collect your digital marketing documents and company information. And you'll get a listing of all visitors who do so (only GoLeads and GoPlus).

  • Simplify thepost-event follow-up
    You'll get an electronic listing of everyone who collected your info. No more time-consuming import of business cards ord contact forms.

What do I need to do before the event?

my easyfairs

<span>Ensure your profile on your My Easyfairs is fully updated, with your company profile, product information, and any information you would like visitors to see about your company.</span>

What do I need to do at the event?

smart badge
  1. Come to the Organisers' office / Business Point
    to pick up your ready-to-use badge reader on the build-up day

  2. Determine the best spot
    to place the reader: it should be be easy for your visitor to access (very visible, neither too high or too low, reachable from outside your booth). We're happy to help you!

  3. Apply the green sticker onto the wall
    or counter where you'd like to place the reader.

  4. Remove the backing form the adhesive pad
    on the back of the reader and attach it to the green sticker. You are welcome to use your own removable adhesive.

  5. Encourage visitors to scan their badge
    on the reader when they visit your stand; the light will glow green when a successful touch is made. There is no need to charge the reader throughout the event.
    NB: If you experience any issue with your reader at the event, contact the Poken support team onsite the Organsiers office / Business Point during build-up and event days.

  6. Return the reader at the Organiser's office / Buisness Point
    at the end of the last day of the event.

  7. If you have GoLeads or GoPlus,
    you geht the data of everyone who touched your reader(s) with their badge. Just log in to My Easyfairs to download the list.
    Only GoVisibility? Visitors wre able to collect your information when touching your reader(s) but  you need to upgrade to GoPlus to geht their data.

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