Stories of Progressive Thinking: Making packaging more meaningful
Design is a powerful force of change. It not only shapes consumer experience and brand perception but can influence organizational culture, as well. Learn how Microsoft’s Packaging Design team is evolving, designing against new values and how their recent work, including Xbox’s Adaptive Controller package, is influencing positive brand, business and consumer impact.
As Microsoft’s Creative Director of Global Packaging and Content, Kevin leads a world-class team of designers and is responsible for the vision and creative strategy of Microsoft’s packaging for its worldwide line of products including Surface, XBOX, Hololens, PC Hardware and others.
He believes that today’s consumers expect intuitive, connected product journeys and well-crafted packaging is one of a brand’s most vital assets in creating meaningful and lasting consumer relationships.
Prior to joining Microsoft he was Creative Director of Marc Rosen Associates, a New York based, award-winning design firm specializing in luxury, beauty and consumer packaged goods.
Prior to that, he was Global Packaging Design Director for Avon Products, Inc. responsible for packaging across global brands.
With over 25 years of packaging design experience, his passion is for leading talented teams that leverage the power of inspired design while launching memorable experiences that delight consumers and build brand equity.