Future Facing Agencies: Predicting what the agency model will be in 2040
Agencies x Clients. What’s the state of our relationship today, and what might we want/need from each other in the foreseeable future? We’ll muse about how technology and the demands of modern life are changing the way we form teams and solve creative challenges together, and for the better. All we need to shift is our mindset.
The second international speaker to be announced for the Pentawards Live conference programme in Amsterdam is Design & Visual Identity Leader at Diageo; Ann Chen. Prior to joining the Johnnie Walker team at Diageo, Ann was an Art Director and Designer in brand identity and packaging with Agency-side experience across the USA. More recently, in New York, Ann led cross-disciplinary creative teams at Raison Pure NYC and designed packaging innovations and renovations across Diageo’s Reserve and Prestige portfolios, such as Mortlach and Johnnie Walker & Sons Odyssey.
Motivated by the power of design and experience, Ann connects the dots between story, form, behaviour, and culture. As a Design Leader at Diageo, Ann ensures design has a seat at the table by partnering with Marketing, Supply, Innovation, Gifting and Retail teams, inserting design expertise in direction, process and partnerships. Externally she seeks the right talent to partner with and sets up Diageo and Creative Agencies for success. Together we build memorable brands that – when done right – live in the hearts of the masses.