ADF Conference program

The PCD Conference programme will be available very soon!

ADF conference program 2017

Day one - Wednesday, September 6

10.00 - 12.20

Market trends in the US and Northern Europe

Speaker pic

10.00 - European trends: aerosols - dispensing for consumer appeal

Jo Jackson, Corporate Marketing & Innovation Manager, Colep

Jo’s presentation will explore the global consumer trends that are influencing aerosol dispensing in the Personal Care and Beauty industries. With product examples, Jo will demonstrate innovative aerosol application types and textures that connect consumer needs with aerosol technology.
The aerosol pack format remains a highly desirable format for consumers, with attributes that only the aerosol can achieve.

Gregory Johnson

10.15 - Aerosols: leadership, safety and branding

Gregory Johnson, President, NAA (National Aerosol Association)

Aerosol products today are some of the most innovative, safe and environmentally friendly offerings available.  Yet, the media and environmental communities continue to focus on ancient misconceptions about the product form.

In North America, the leading organizations promoting and protecting the aerosol product form are the National Aerosol Association, Western Aerosol Information Bureau, Midwest Aerosol Association, Southern Aerosol Technical Association, Eastern Aerosol Association, and the Consumer Specialty Products Association.

These collective organizations provide lobbying, standards deployment, regulatory/legislative tracking and a host of other resources to the industry including historical safety data and an annual North American Filling Survey.

An aggressive aerosol branding campaign is currently under development and soon to be launched.  The new message will propel (pun intended!) the aerosol product form into the future.

Steve Caldeira

10.30 - Challenges and opportunities in a new administration and GOP-controlled congress

Steve Caldeira, President and CEO of the Consumer Specialty Products Association, USA

U.S. businesses are facing uncharted territory with a new presidential Administration and a GOP-controlled Congress. On the surface, a Republican president and Congress normally would mean an openness toward solving issues important to industry. But, the challenges are many when no one knows what the next tweet will say and whether it will affect an industry or specific company.

Will the lack of political appointees at federal agencies continue to stymie policy reform? Will the states step up their regulatory agendas to fill perceived gaps at the federal level? How should businesses deal with the chaos and the seemingly endless disruption in Washington? 

Steve Caldeira, President and CEO of the Consumer Specialty Products Association, will discuss advocacy strategies and tactics that double down to ensure that your business continues to thrive. 

Adam M. Selisker

11.00 - A safer consumer experience

Adam M. Selisker, Vice President Global Research & Development, CRC Industries Inc.

To help evaluate the safety of consumer products in the United States, the Consumer Product Safety Commission, or CPSC, established a statistically valid network of hospitals around the country to participate in a tracking program.  This program is called the National Electronic Injury Surveillance Program (NEISS).  When visits to hospital emergency rooms are caused by consumer products, the hospitals record the visits and provide a code to describe the specific consumer product involved.

For over 30 years the aerosol packaging form has demonstrated a remarkable safety record in the hands of consumers, especially when compared to many other consumer products.  The National Aerosol Association possesses over 30 years of this data which can be used to show trends and validate the safety record of the aerosol product form. 

This presentation will share the latest available information from NEISS and share interesting comparative data to demonstrate the safety of the aerosol product form.  Many consumer product companies have used this data to establish the overall safety performance of certain aerosol product categories such as sun care products.

CRC Industries
Dave Studeman
Sean Fitzgerald

11.20 - Aerosol products – Transforming an image

Dave Studeman, Founder and Principal, Connector Branding LLC

Sean Fitzgerald, Director of Sales Aerosol Division, Cobra Plastics

Nearly 40 years after our industry removed CFCs from aerosols, 7 of 10 consumers still believe that aerosols contain CFCs that deplete the ozone layer. The impact of the CFC crisis, along with inhalation and flammability issues, has left a lasting impression of aerosols as a bad actor with consumers, legislators, and the media. That impression also left the aerosol industry, especially in the U.S., as defensive and reactive regarding the image of aerosol products.

The Consumer Aerosol Product Council (CAPCO) along with the Western Aerosol Information Bureau (WAIB) began a methodical and candid assessment of aerosol product strengths and weaknesses. Working with a team of industry experts and our strategic communications consultants, we interviewed industry and regulatory stakeholders, reexamined consumer research, critiqued existing consumer communications and assessed similar cause-related campaigns by other industries. The result of this intensive, multi-year project is a new, long-term communications strategy and consumer-focused campaign program that centers on the emotional benefits of key consumer targets and how aerosol products improve their lives.

Anne Mechteld Mosman

12.05 - Fine mist with high flow rate and viscous formulations: impinging jet micro nozzles

Anne Mechteld Mosman, Project Manager, Medspray

In 2016, Medspray presented at ADF New York and in 2017 in Paris. The subject was the micro nozzle technology as used for medical inhaler devices, based on the Rayleigh spray principle. Inspired by several requests from the beauty and personal care sector, Medspray is now developing a novel type of micro nozzles, based on another spray principle - the Savart principle, or impinging jet principle. Two small jets bump onto each other and form a fine aerosol cloud. By placing multiple impinging pairs in one nozzle, the flow rate can be increased. With this nozzle type, more viscous liquids and/or suspensions and emulsions can be sprayed out.

2.00 - 4.00

Technical advances and innovations

Bernhard Felten

2.00 - President

Bernhard Felten, Procurement Global Category Manager Aerosol Packaging, Beiersdorf

Nora Schiemann

2.15 - What is an aerosol? The basics

Nora Schiemann, Regional Technical Manager, IMCD Deutschland GmbH & Co KG

Highlighting the definition of aerosols in science and regulations is important to make clear what an aerosol dispenser should provide to consumers and why not everything that is a pressurized pack or being dispensed in fine droplets is an aerosol. This consequently leads to the essential aspects of a safe aerosol dispenser, which is about mechanical resistance even at elevated temperatures. Other aspects include safe and convenient dispensing, and what can happen, if packaging and ingredients do not fit together. Highlights from aerosol history provide insights what worked and what did not work. Especially where innovation in the past went to and where new regulatory frameworks might guide the industry to.

Jason Galley

2.30 - Existing and next generation aerosol innovation

Jason Galley, Manufacturing Director, Ball Aerocan

In the highly competitive retail environment, brands rely on packaging innovation to differentiate their products on the shelf and forge a connection with consumers. Aerosol can manufacturers around the world continue to pursue innovative packaging solutions to meet their customers’ needs.  Jason will explore technologies that are garnering substantial attention from a global aerosol market that is working to meet sustainability goals, cut costs, and win in a crowded market.

William Geller

2.45 - Innovations in quality control of metal cans and bottles

William Geller, VP (global) sales, Quality By Vision

William Geller joined Quality By Vision in 2003, originally as an application engineer. In 2006, William cofounded Quality By Vision's office in the United States, concentrating on helping food, beverage and aerosol can makers and fillers improve their quality and lower costs.

At that time, most quality systems is use in the aerosol can industry were originally designed for food cans and in some cases, plastic packaging. In 2009, recognizing the global need among aerosol can makers for accurate, safe and easy to use quality control systems designed for the demands of aerosol can makers, Quality By Vision began developing a suite of systems specifically designed for aerosol.

The systems in this suite all rely on a common software platform that collects automatic measurements from all stages of the can making process, "from coil to can" and saves these automatic results in reports and SPC graphs for traceability and compliance.

This suite of systems has quickly become the global standard among aerosol can makers worldwide. William Geller, now VP (global) sales at Quality By Vision will discuss the benefits of this suite and explore a case study of how it was implemented at a world leading aerosol can maker and the benefits that were derived.

Quality by Vision
Eduardo Alegria

3.00 - Counterfeiting and how to prevent it from a packaging perspective

Eduardo Alegria, Global Metal Deco Inks Sales Director, Sun Chemical

Eduardo will review the problems and solutions that can be offered to brand owners, the risks of being counterfeited and how often it happens. What can be done with a positive approach to the fact that almost every material can be counterfeited.

Sun Chemical
Alexander Hinterkopf

3.15 - 2017: the breakthrough year of digital printing for round hollow bodies

Alexander Hinterkopf, Managing Director, Hinterkopf GmbH

Today's requirements for modern printing machines are enormous. Top print quality and optimal use of resources are of utmost importance. The new D240 covers both and can offer more. Photo-realistic pictures with vibrant and vivid colours and pin sharp texts open up new options for the marketing of cans. Small editions or samples can be produced at any time.

Tom Hunter

3.30 - Multi propellant aerosol leak detection

Tom Hunter, Product Manager, Emerson

As product and customer demands alter, the flexibility of aerosol production lines has become increasingly critical. It is also demanded and expected by many Global brand owners and contract fillers that aerosol lines must have increased automation to guarantee 100% online testing for microleaks, primarily for safety and quality purposes but also to maximize throughput and protect invaluable brand reputation.

With changing end user products, microleak testing devices must therefore look to provide coverage and flexibility for the addition of new propellants whilst also ensuring minimal line downtime between product changes. To achieve this testing flexibility whilst also meeting the increased demand for safety and quality and throughput, Emerson’s Cascade Technologies, the world leader in laser based microleak detection products introduces a step change development, through the launch of a laser based microleak detection device capable of measuring multiple propellants within a single system.

Designed to test 100% of filled cans online from speeds of 60cpm up to 600cpm, this technology utilizes Cascade’s patented Quantum Cascade Laser (QCL) technology.

The development provides a field upgradable, plug and play device where between 1 and 4 lasers targeting specific propellants can be selected and run simultaneously, this ensures that for aerosol fillers utilizing various propellants there is maximum flexibility to test for alternating propellants with no impact on downtime when the fill gas is changed.

This paper will present the patented Quantum Cascade Laser technology that allows Cascade Technologies to achieve this ground-breaking development in the Diamond System.

Franck Flecheux

3.30 - Aerosol can sealing opportunity for a new future

Franck Flecheux, Consultant Expert Senior, Aerion Packaging & Conseil SPRL

The Betelgeuse project is intended to be smarter and to improve the mastery of the aerosol filling and the product safety. It is a totally different approach to manufacturing aerosol cans and valve mounting cup and to assemble them.

It opens the scope of new applications in aerosol sectors worldwide, with significant sustainability benefits thanks to the material saving on the valve mounting cup and the new formulation released by compressed gases at higher pressure.

Day two - Thursday, September 7

10.00 - 12.00

Aerosol & dispensing technologies: state of the art

Bernhard Felten

10.00 - President

Bernhard Felten, Procurement Global Category Manager Aerosol Packaging, Beiersdorf

Eric Dann
Scott Carpenter

10.15 - Consumer healthcare aerosols: better living through aerosol convenience (& compliance)

Eric Dann, President - CEO, Formulated Solutions

Scott Carpenter, VP Marketing and Customer Innovation, Formulated Solutions

Aerosol delivery systems have long served as vehicles for enhancing and transforming the product dispensing experience. This presentation will share data on how the convenience of the aerosol package has affected consumer behaviors and how some categories of consumer healthcare have seen overall consumer compliance improved by an array of existing and breakthrough pressurized package formats.

Formulated Solutions
Sandra Esteves

10.30 - New propellants - green alkane gases

Sandra Esteves, Professor in Bioprocess Technology for Resource Recovery, University of South Wales

Anaerobic microbial processes have been delivering effective waste treatment, bioenergy production in the form of methane and recycling of nutrients back to land. A new era of biorefining based on microbial metabolisms is however approaching for the production of low carbon chemicals, biopolymers and also higher alkanes (ethane, propane and butane) linking not only with organic wastes and biomass as feedstocks but associated also with renewable energy storage (conversions of H2) and industrial gases (CO2 and CO). The presentation will provide insights related to these pathways with a focus on conversions to green propane in support of the aerosols industry and polyhydroxyalkanoates and their potential role in the cosmetics industry.

University of South Wales
Evan Hartranft

10.45 - Spraying viscous fluids

Evan Hartranft, Senior Research & Development Engineer, Dlh Bowles

A common trade off in consumer products occurs due to viscosity. Product efficacy often calls for thicker formulations, while dispensing limitations often require thinner. With a better understanding of viscosity, compromising on the product experience may not be necessary. The formal definition of viscosity can be described as a fluids ability to resist shear stress. In a more general sense, this is akin to the amount of pressure required to spray the fluid. Sir Isaac Newton postulated that viscosity is a constant property of a fluid. When spraying Newtonian fluids such as water- the more pressure the better. However, personal care & household cleaning products contain many ingredients like surfactants, thickeners, oils, gels & clays which are not compliant with Newtons theory. Some Non-Newtonian fluids are called Shear Thinning, Psuedoplastic or Thixotropic because they exhibit a precipitous drop in viscosity under certain flow conditions. Fluidic nozzles rely on such conditions to provide large, uniform sprays at relatively low operating pressures. Shear thinning is a key phenomenon enabling fluidic nozzles to spray viscous personal care, household cleaning & industrial formulations.

Dlh Bowles
Murdoch Crawford

11.00 - Consumer views of PET aerosol containers

Murdoch Crawford, European Category and Product Director, Plastipak

Plastic aerosols are the newcomers of the aerosol industry, and whilst technical aspects of the containers have been discussed, little has been mentioned about consumer reaction.

This presentation presents the results of consumer research looking at various aspects of plastic aerosols.  Conducted by an independent consumer research agency, 100 consumers have been sampled.

Respondents were asked to assess the plastic aerosol products in relation to appearance, feel and overall acceptance, as well as non-traditional shapes and transparency.

The presentation concludes with a summary of the results and a visual review of the commercial launches of PET aerosols.

Ralf Freiberger

11.15 - Shape control for finished aerosol cans

Ralf Freiberger, Responsible for Product Development, Mühlbauer Group

Today, aerosol cans are more than just simple containers. Based on new findings in materials research cans have become highly resource-conserving, efficient, and almost freely designable objects.

More complex can geometries in the shape require a variety of forming processes which can, as well as possible embossing, further weaken the can material.

Thinner wall thicknesses combined with new materials demand the reliable detection of even smallest defects in the wall – this leads to increasing challenges for an optical inspection system.

The choice of the right image processing technology enables the production window of the forming process to be used with maximum efficiency in terms of manufacturability.

By means of advanced technologies from image processing (laser triangulation in combination with print- and surface-control), even the smallest defects in the surface -also on already printed cans- can be detected with high accuracy and a precision in the range of a few ten micrometers – a process which is of course fully automated! The real-time image processing is based on a 3D-image of the can as well as a high-resolution color image.

Shape Control can be considered as a necessary step forward in modern aerosol can production

Christian Czech

11.30 - THE DUAL® 2-in-1 aerosol

Christian Czech, CEO, Toyo & Deutsche Aerosol

THE DUAL enables separate storage of two components in one system and the discharge of two components with one push. THE DUAL® is suitable for almost any two-component product. It can be applied to solve problems and creates added value for the customer and consumer.

Mathieu Hagedorn

11.45 - Creating unexpected value for manufacturers and consumers with smart BOV packaging

Mathieu Hagedorn, Product Manager Consumer Health Care Division, Aptar

Aptar Pharma one of the leading manufacturers of pressurized packaging solutions and aerosol valves will present its newly extended all-in-one actuator range for their Bag on Valve systems.

The strongly competitive environment within the field of drug delivery systems for Cough and Cold applications requires innovative and fast responding solutions answering the market needs.

Considering the market requirement for cost saving and efficiently optimized filling, Aptar Pharma’s all-in-one actuator range allows the industry to have one filling process covering different applications and final products.

During his talk at ADF NY, Mathieu Hagedorn, Product Manager at Aptar Pharma, will explain in detail current market challenges in the field of Bag on Valve systems as well as how Aptar Pharma’s innovative solution helps you to extend your current product portfolio with ease.


12.00 - 12.15

BAMA Session

Amy Falvey

12.00 - The future of aerosols and the UK aerosol market

Amy Falvey, Communications Manager, BAMA

Amy’s presentation will highlight to the audience the results of the Future of Aerosols 2 study which was a project managed by Forum for the Future on behalf of BAMA in 2013. As a result of the study a ‘Sustainability Toolkit’ was designed for BAMA members to use within their companies to assess various areas of their businesses for future impacts. The presentation will also look into previous and current trends of the UK Aerosol Market and where the UK lays in comparison to Europe and the rest of the world. An insight into the 2016 UK aerosol filling figures will also be highlighted.


2.00 - 3.30

Eco-design and sustainable development

Peter Lamboy

2.00 - President

Peter Lamboy, Packaging Development Director, Kao Europe

Howie Fendley

2.15 - Circular economy: an introduction to the Cradle to Cradle Certified products program

Howie Fendley, Director of Projects & Senior Chemist, McDonough Braungart Design Chemistry

The idea of developing a Circular Economy is being promoted as a more sustainable alternative to the current predominantly linear economic model.

Howie will review how circularity alone is insufficient to the task. Using the Cradle to Cradle® design principles and by introducing the Cradle to Cradle Certified (TM) Products Program, he will show how major manufacturers and retailers are intentionally designing products that can cycle safely as biological or technical nutrients after their use in a more sustainable circular economy.

Philip Walsh

2.30 - Innovation and design

Philip Walsh, Head of Engineering, Kinneir Dufort

Sustainability is listed as a key objective in many projects but delivering it can be tough when business priorities put it behind items such as cost reduction, premiumisation and enhanced consumer experience. This presentation will discuss how innovation and design techniques can help balance often conflicting project requirements.

Kinneir Dufort
Harry Brühlmeier

2.45 - Weight-reduced aerosol cans by laser welding

Harry Brühlmeier, CEO, Caprosol

Save up to 30% material using laser welded tinplate cans manufactured on Caprosol’s Qube LD machine. Our Laserdome-Can is based on a newly developed process for a weight reduced tinplate aerosol can. By using the latest technology, we have managed to save on material, thereby reducing the cost of the can.

Gadi Har-shai

3.00 - Unique package design with unparalleled sustainability

Gadi Har-shai, CEO, GreenSpense

GreenSpense will present its innovative propellant-free continuous-dispensing solutions. GreenSpense’s eco-friendly packaging features a lower CO2 footprint, smaller package sizes, and do not contain any gas vapors, coatings, antioxidants or preservatives that can harm the environment.
The GreenSpense continuous-dispensing system is based on proprietary elastomer technologies that yield a high-pressure, continuous-dispensing solution without the need for pressurized gasses, propellants or manual pumping.

These safe and environmentally-friendly packages are ideal for the continuous dispensing of liquid, spray, lotion, gel and foam products of any formulation, including natural products and airless products.
Consumers love the great spray quality and steady flow rate delivered by GreenSpense – without any pumping or squeezing. Users enjoy effortless, quiet, 360-degeee dispensing with no chill effects.
Additionally, GreenSpense allows highly creative packaging. Brands can choose from GreenSpense’s beautiful off-the-shelf packages or create their own unique continuous-dispensing packages in any shape, using any material (plastic, cardboard, glass, ceramics, metal, etc.).

Mitch Hedlund

3.15 - Solutions to make recycling and sustainable manufacturing highly beneficial for the bottom-line, for brand reputation, for customers, and for the environment

Mitch Hedlund, Founder, Recycle Across America

During her presentation, Mitch will focus on uncluttering the confusion surround recycling and closed loop manufacturing and help the audience understand how the decisions made by businesses, schools, cities, states about recycling - dramatically impacts whether packaging companies (CPG cos) have the ability to close the loop and reuse the materials -- and whether they can do so at a competitive cost with virgin materials.

Recycle across America


Close of conference