Joanne McTavish, Marketing, AG Barr
Robert Monaghan, Designer & Innovator, Air
In New York Snapple is very much part of the fabric of lunchtime takeaways; found in delis, stores and street vendors on every block. A premium quality soft drink, it is known for its iconic bottle and quirky flavours.
Distributed by AG Barr in Europe it’s a long way from the US, but the brand team took the decision that they should re-launch to capture some of that New York vibe.
Brand Manager, Joanne and Designer, Robert shall talk through why it was necessary to step away from the global design and the journey taken to create this radical new look, and what effect it has had in the market so far.