Marketing & PR Campaign

Olympia, London
London, United Kingdom
11 - 12/09/2019

Reaching out to the packaging community

How do we attract decision-makers?

We invest in an extensive marketing and PR campaign in the run up to the event, to reach a broad range of senior packaging and print buyers.

The campaign spans partnerships with industry bodies, advertising, inserts and editorial in key trade press, and emails, online promotion and social media coverage – all included in the price of your exhibition stand.

We invest heavily in a broad-ranging campaign

Our campaign reaches out to everyone involved in all stages of the packaging process in the run up to the show through a combination of targeted emails, newsletters, advertising, social media, mailing, promotion and editorial. Here is a breakdown of where we have promoted the show.

That’s a total reach of over 5 million with more show news expected over the weeks after the show!

  • A dedicated PR campaign, featuring editorial in the key industry press

  • An extensive advertising campaign in all the key packaging titles, as well as a range of vertical press

  • Vast range of online advertising and emails to our broad database, as well as a wide variety of partners’ websites

  • Direct mail and inserts to our database of professionals, exhibitors’ lists and in leading relevant press

  • A targeted telemarketing campaign to the Packaging Innovations database and exhibitors’ key prospects

  • Comprehensive coverage on social media channels through Packaging Innovations’ LinkedIn Group and Twitter, as well as promotion through partners’ social media groups

Just a few places the event is covered:

PN
MIRROR
PACKAGING EUROPE
pkbr
logo
packaging
digital
drink
web
packaging

How do we deliver buyers to your stand?

When it comes to visitors, we deliver quality, as well as quantity! While our visitor numbers have doubled since 2010, the event has never seen a dip in quality, consistently delivering senior decision makers and dedicated buyers from leading brands and retailers directly to your stand, so you can close the deal! This is how we do it.

Targeted marketing campaign

Using our tailored database, we target brands, retailers, design agencies and buyers through a campaign of emails, postal mailings and editorial content to deliver the right people to your stand.

Industry press

We work with a variety of publications and trade associations to make sure a range of industries attend the show, giving you a diverse visitor base to showcase your products to.

Exhibitor marketing tools

Let's not forget, you're the real draw at the show! With a suite of complimentary marketing tools, you can publicise your products all year round, advertise to your clients, and make sure there's plenty of awareness when the show opens.

Social media

With a huge following on Twitter, Facebook, LinkedIn and Instagram, we use social media to generate the buzz your products need. Want to reach out to our followers? Just let us know!

Follow us on social media

Packaging Innovations has a following of over 16,300 with regular news, show info and polls

The LinkedIn Easyfairs Packaging Group has a community of over 3,000 packaging professionals

Like and follow our Packaging Innovations Facebook page along with over 3,500 others

Packaging Innovations has a growing following of over 2,200 followers with regular updates on beautiful packaging