The Retail Forum

retail


Where: The Main Stage
When: 12 September - 11:30 to 13:30

The growth in online shopping is having a significant effect on retail packaging, and as the volume of direct to consumer sales increases, so the consumer experience is changing from in-store to delivery. The result is both an increase in the importance of packaging and also the need for appropriate protective packaging for transport.

The Retail Forum features Graze’s CEO discussing the snack company’s rebrand, John Lewis, FeelUnique and Kinneir Dufort focusing on direct to consumer, shoe retailer ButterflyTwists revealing their innovative reinvention of the show box, Mintel presenting on ever-increasing consumer demand for sustainability and a panel on the value that can be gained from premium packaging.

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11:30 - 13:30

11:30 - 11:50

 

 

 

The Retail Forum

The Re-Brand

Anthony Fletcher, CEO, Graze

Healthy snack specialist Graze has undergone a dramatic rebranding.

The rebrand - which comes with bold, vibrant packaging - aims to challenge the negative perceptions around snacking and increase the standout appeal of its products in an increasingly competitive market.

Graze chief executive Anthony Fletcher reveals how the business brought its vision to reality.

Graze

11:50 - 12:15

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Caroline

Panel: Designing e-commerce friendly packaging

Chris May, GNFR Manager, Central Operations, Distribution, John Lewis

Caroline James, head of logistics, Feel Unique

Kelly Dawson, Head of strategy, Kinneir Dufort

 

The growth of e-commerce means more and more parcels are shipped to consumers directly yet the product packaging is designed with the retail store in mind.

How can brand's design packaging for e-commerce? And does e-commerce-optimised have to mean homogeneous packaging design?

Our panellists delve into:

  • how to minimise wasted space
  • how to protect boxes during the fulfilment process
  • making boxes robust enough to be returned
  • managing costs throughout the fulfilment process
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feel unique
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12:15 - 12:30

Philippe Homsy

Case study: Reinventing the shoebox

Philippe Homsy, Co-Founder, Butterfly Twists

Footwear brand Butterfly Twists ripped up the rule book when they designed their new shoebox.

Gone was the chunky shoebox of old and in its place came their award-winning compact, concertina design that shoppers can’t wait to unbox.

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12:30 - 12:50

Meeting consumer demands for sustainable packaging

Regina Maiseviciute Haydon, Global Food & Drink Analyst, Mintel

Sustainability is a vital issue for businesses and their consumers. Moreover, consumers are becoming increasingly aware of the environmental impact of products and their packaging.

 

Minimising the environmental impact associated with the production, usage and disposal of packaging is high on the agenda. As a result of this, more sustainable packaging development practices have emerged over the last decade. This allows both niche, as well as mass, brands to further engage with consumers and provide a distinctive point of differentiation on retail shelves.

 

The promotion of environmentally-friendly packs can also help to further educate consumers about sustainable pack attributes.

mintel

12:50 - 13:10

Direct to consumer: How brands can become retailers

Kelly Dawson, Head of strategy, Kinneir Dufort

The convergence of digital and physical worlds provide brands with an unimaginable opportunity to enhance a consumer experience.

 

Brands that successfully design and orchestrate their intended brand experience, are set to win in the new the experience economy battle, successfully gaining loyalty from Millennials and Gen Z.

 

We delve into how to create a seamless experience in the new era of DTC (Direct to Consumer) outlining what this means for brands, packaging and future business growth.

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