Regina Maiseviciute Haydon, Global Food & Drink Analyst, Mintel
Sustainability is a vital issue for businesses and their consumers. Moreover, consumers are becoming increasingly aware of the environmental impact of products and their packaging.
Minimising the environmental impact associated with the production, usage and disposal of packaging is high on the agenda. As a result of this, more sustainable packaging development practices have emerged over the last decade. This allows both niche, as well as mass, brands to further engage with consumers and provide a distinctive point of differentiation on retail shelves.
The promotion of environmentally-friendly packs can also help to further educate consumers about sustainable pack attributes.