The Pentawards

Packaging Innovations

The Pentawards winners exhibit

The Pentawards will be giving the Packaging Innovations London & Luxury Packaging audience a world exclusive preview of the 2018 winners.

The winners exhibit will feature across five main categories – Body, Beverage, Food, Luxury and other markets. The display offers visitors the unique opportunity to get inspiration from the best and most creative achievements in packaging design from last year.

With over 2000 entries from 5 continents and 54 countries, this display will feature a curation of the world's best packaging design!

The Pentawards Conference


Where the heroes of packaging design inspire. This is a conference like no other. A ‘once-in-a-lifetime’ line-up of global award-winning packaging design gurus, pioneers and disruptors. These design leaders will share experiences and provide the community with a vision of their future and how to tackle it.

Established in 2007. The Pentawards is the first and most prestigious worldwide competition, devoted exclusively to packaging design in all of it's forms.

Each year, packaging from around the world is judged by an international jury of 12 highly respected designers, packaging design directors and marketing chiefs from major global brands.

By participating in the Pentawards, packaging designers, design students, brand-owners and packaging producers have the opportunity to compare their creations to those from around the world.

There are five main award categories: beverages, body, food, luxury and other markets; these are then split into 55 sub categories.

For the 2017 awards, there were 2,013 entries from 5 continents and 54 countries.

The winners receive bronze, silver, gold and platinum Pentawards. The ‘Best of the Show’ receives the unique Diamond Pentaward. Each year, trophies are awarded in a different city in Europe, Asia or the Americas, at an official ceremony which hosts hundreds of designers from around the world, and provides a unique opportunity to meet and exchange ideas.

The eleventh Pentawards gala ceremony was held at the W Hotel, Barcelona on 23 September 2017.

The 2018 gala ceremony will be held in New York. Entries for the 12th edition of the Pentawards will open on the 5 February until the 23 March.

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