The Drinks Forum

drinks

Where: The Innovation Stage
When: 13 September - 11:00 to 12:30

Worth an estimated £1.3bn in 2015 (Smithers Pira), the drinks packaging market is the second largest consumer packaging market in the UK. It is dominated by rigid plastic due to its weight and durability, however, metal cans, liquid cartons and glass bottles (particularly in the alcoholic drinks market) play a large part.

In the Drinks Forum, in partnership with The Drinks Report this year, Diageo will be looking at packaging as an advertising medium, Carlsberg will talk sustainability, Garcon Wines will reveal their solution for wine in the e-commerce age and we will have a case study from Arctic Gin and MestaBoard.

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11:00 - 12:30

11:00 - 11:25

STEVE

The Drinks Forum

Is Packaging the silver bullet to address the declining impact of traditional media?

Steve Honour, Design Leader, Innovation & futures

At a time when many forms of traditional advertising are in decline, brands have ramped up owned media efforts to offset the falling effectiveness of TV, radio and newspapers.

 

But is packaging the most powerful media form of them all? Savvy brands are using packaging, design and technology to drive loyalty and create powerful, sustainable brands with purpose.

 

 

Join Diageo’s Steve Honour to explore the latest trends and possibilities as products become an increasing viable media channel and creative outlet for the world's top brands.

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11:25 - 11:50

STEVE

Wine for the Amazon generation: vino delivered through your letterbox

Santiago Navarro, CEO and Co-Founder, Garçon Wines

How do you make bulky, highly breakable products ecommerce friendly? You innovate.

 

Garçon Wines have reinvented one of the oldest artefacts in history - the bottle - and created durable, slimline (not to mention aesthetically beautiful) products that fit through your letterbox.

 

Described by Mintel global packaging director David Luttenberger as "one of the best ecommerce packages I've seen to date", Garçon Wines co-founder and CEO Santiago Navarro talks us through the innovation, design and manufacturing process.

GARCONS

11:50 - 12:10

Mikko Spoof
IK

CASE STUDY: Arctic Blue Gin

Mikko Spoof, brand director, Arctic Blue Gin

Ilkka Harju, Packaging Services Director, Metsä Board

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Metsa

12:10 - 12:40

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Sustainable innovations for a better future

Simon Boas Hoffmeyer, Group Sustainability Director, Carlsberg Group

Today's consumers are more environmentally conscious than ever, and the whole society is aiming for a more sustainable development. This puts high demands on a company’s product development.

 

Simon Boas Hoffmeyer, Sustainability Director at Carlsberg Group, explains how Carlsberg works strategically with sustainability through their industry leading sustainability programme Together Towards ZERO.

The presentation will include concrete examples of how the company is working to achieve their ambitious targets, including achieving ZERO carbon emissions at their breweries and a 30% reduction in the beer-in-hand value chain footprint by 2030.

 

 

As packaging makes up approximately 40% of the company’s total carbon footprint, it is an important area to focus, and during the presentation Simon will show examples of how the company is engaging consumers with more sustainable packaging innovations.

 

 

An example is the development of the world’s first bio based beer bottle – The Green Fibre Bottle.

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Join these drinks brands already attending

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Which suppliers will I meet?

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