Simon Boas Hoffmeyer, Group Sustainability Director, Carlsberg Group
Today's consumers are more environmentally conscious than ever, and the whole society is aiming for a more sustainable development. This puts high demands on a company’s product development.
Simon Boas Hoffmeyer, Sustainability Director at Carlsberg Group, explains how Carlsberg works strategically with sustainability through their industry leading sustainability programme Together Towards ZERO.
The presentation will include concrete examples of how the company is working to achieve their ambitious targets, including achieving ZERO carbon emissions at their breweries and a 30% reduction in the beer-in-hand value chain footprint by 2030.
As packaging makes up approximately 40% of the company’s total carbon footprint, it is an important area to focus, and during the presentation Simon will show examples of how the company is engaging consumers with more sustainable packaging innovations.
An example is the development of the world’s first bio based beer bottle – The Green Fibre Bottle.