Nick Vaus, Lead Partner & Creative Director, Free the Birds
Sebastian Rumpler, CEO & founder, Hello Day
Never before have consumers been subject to so much brand bombardment. New brands, lines, collabs and limited editions appear in their thousands seemingly every single day. Yet even as fast as products proliferate, it sometimes feels like we’re swimming in a sea of same. Whether it’s beauty’s Millennial pink or oral care’s faux-scientific swooshes and starbursts, although an ever more impatient digital consumer behaves - and buys - very differently, many legacy brands remain faithful to some very old category codes. Even as bold new indie brands who care little for the ‘rules’ achieve the lion’s share of growth and consumer attention.
In this session, Nick Vaus from brand communications and design agency Free the Birds will set out the 10 steps that brands need to take to achieve category D.I.S.R.U.P.T.I.O.N. Illustrated by examples from global beauty, healthcare and lifestyle brands that have had the courage to break the rules, including Free The Bird’s Pentaward winning work with Lenor Parfum des Secrets.
Followed by a fireside chat with Sebastian Rumpler, CEO and founder of the revolutionary supplements box and double Pentawards winner, Hello Day.
11:15 - 11:45 - Q&A + Meet the speaker