Derek Johnston, Co-Founder and Director of Brand Strategy, Family (and friends)
The brainchild of ‘Doctor Seaweed’ aka Dr Craig Rose, Weed & Wonderful is an innovative range of seaweed-based products, designed to bring the miraculous properties of seaweed to the mainstream market.
Family (and friends) created the brand positioning, brand strategy, naming, identity and packaging design for Weed & Wonderful® and are going to talk about working with Doctor Seaweed in order to bring this product to market
· Working from clear consumer insights.
· Building a compelling proposition based on truth.
· Disrupting the market.
· Using ‘premium mainstream’ cues to create attraction.