Packaging News Stage

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The Packaging News Stage

Head to our official media partners' stage for exciting content and important industry updates. Packaging News hosts a packed two-day programme, which will cover topics at the forefront of mind across the packaging spectrum.

 

 

Packaging News Stage - Day 1

11:00 - 11:30

001

Innovations in the global luxury packaging market

Neil Farmer, Founder & Owner, Neil Farmer Associates

The luxury packaging market is growing globally at a rate far exceeding general consumer goods packaging. Neil Farmer takes a look at what trends and innovations are driving this segment, and the technologies to look out for.

neil

12:00 - 12:30

ROB

The Future is Now

Rob Hollands, Managing Director, Anthem Worldwide

Brands should consider how they can change a passive touchpoint with huge reach such as product packaging, into a fully immersive experience that can even be tailored to the individual consumer. Rob Hollands, MD of global creative agency Anthem Worldwide expands on the opportunity that is connected packaging showcasing the agency’s KITKAT ‘LIVE YOUR BREAK’ and TAKEOVER FANTA campaigns.

amthem

13:00 - 13:30

Gillian Garside-Wight
Becky Fone

Innovating successfully means knowing when to SHIFT

Becky Fone & Gillian Garside-Wight, Parker Williams - Sun Branding Solutions

Our consumer landscape has SHIFTED and we need to too if we want to survive and thrive.

When even the industry words we use in briefings have become FAT and over-used, how do we filter the new opportunities as they come up?

Becky Fone and Gillian Garside-Wight from Parker Williams, the design arm of Sun Branding Solutions discuss from their unique retail and brand perspectives how brands need to look at their business through different lenses to truly engage customers.

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Parker williams

14:00 - 14:30

004
EMMA

Function, form & design working together - Top tips to stay ahead of the game in driving consumer engagement

Sam Ellison & Emma Jones, Managing Partners, Redshoe

In this seminar, Sam Ellison and Emma Jones, Managing Partners at Redshoe Brand Design, will highlight and discuss several key factors challenging the food and beverage industry that are having a significant impact upon packaging design. They will demonstrate how brands are embracing these challenges and showcase a number of inspirational concepts and designs that are winning with consumers.

RED

15:00 - 15:30

philip

How packaging is grappling with the plastic debate

Philip Chadwick, Editor, Packaging News

A look at how the plastic packaging debate has driven the industry into the spotlight, and what action major retailers and organisations are taking to reduce plastic.

04

Packaging News Stage - Day 2

11:00 - 11:30

FG

Seaweed’s not weird, it’s wonderful

Derek Johnston, Co-Founder and Director of Brand Strategy, Family (and friends)

The brainchild of ‘Doctor Seaweed’ aka Dr Craig Rose, Weed & Wonderful is an innovative range of seaweed-based products, designed to bring the miraculous properties of seaweed to the mainstream market.

Family (and friends) created the brand positioning, brand strategy, naming, identity and packaging design for Weed & Wonderful® and are going to talk about working with Doctor Seaweed in order to bring this product to market 

·       Working from clear consumer insights.

·       Building a compelling proposition based on truth.

·       Disrupting the market.

·       Bravery.

·       Using ‘premium mainstream’ cues to create attraction.

PN

12:00 - 12:30

mm

SNACT – Our journey with compostable packaging

Michael Minch-Dixon, Snact

SNACT is a sustainable snack company with tackling waste at the core of its mission. Initially focused on tackling food waste the company quickly set its sights on reducing plastic packaging waste.

In 2014 the company started exploring alternatives to traditional plastic packaging and in 2016 were the first company in the UK to use TIPA’s compostable packaging.

SNACT’s co-founder, Ilana Taub, will share the company’s journey in selecting compostable packaging, its challenges and how consumers have embraced the company’s efforts to reduce the environmental impact of packaging.

sn

13:00 - 13:30

Miles

Meaning-Centred Design for healthcare – changing patients' lives for the better through innovative pack design

Miles Hawley, Chief Design Officer, Precipice Design

Miles will explain how designing bespoke packaging for the pharmaceutical and healthcare industries has evolved over the past 30 years.  In the era of “digital healthcare”, packaging and instruction leaflets play as big a role as ever in patient compliance and a rapid route to recovery.

Miles will share his experiences working with Mundipharma International and Nestlé Skin Health amongst others.

Precipice Design

14:00 - 14:30

PD

Getting noticed in the age of abundance

Paul Drake, Co-Founder and Creative Director, JDO

Every brand wants to be disruptive. JDO talk about the most overused word in the industry and exactly how it applies to design.

JDO