We are delighted to announce Michael W Pritchard MBE joining our speaker line-up! An inspiring inventor who successfully pitched on Dragons' Den and well known for his Ted Talks, he will talk about his amazing Anyway Spray.
A review of creating competitive advantage summarised from 20 years of hands-on experience.
Covering key insights, enabling technologies, sustainability considerations and building brand equity through compelling experiences. A holistic perspective on good design and impactful innovation applied through the lens of packaging that dispense.
Steve Honour, Design Leader, Innovation & futures
At a time when many forms of traditional advertising are in decline, brands have ramped up owned media efforts to offset the falling effectiveness of TV, radio and newspapers.
But is packaging the most powerful media form of them all? Savvy brands are using packaging, design and technology to drive loyalty and create powerful, sustainable brands with purpose.
Join Diageo’s Steve Honour to explore the latest trends and possibilities as products become an increasing viable media channel and creative outlet for the world's top brands.
Santiago Navarro, CEO and Co-Founder, Garçon Wines
How do you make bulky, highly breakable products ecommerce friendly? You innovate.
Garçon Wines have reinvented one of the oldest artefacts in history - the bottle - and created durable, slimline (not to mention aesthetically beautiful) products that fit through your letterbox.
Described by Mintel global packaging director David Luttenberger as "one of the best ecommerce packages I've seen to date", Garçon Wines co-founder and CEO Santiago Navarro talks us through the innovation, design and manufacturing process.
Today's consumers are more environmentally conscious than ever, and the whole society is aiming for a more sustainable development. This puts high demands on a company’s product development.
Simon Boas Hoffmeyer, Sustainability Director at Carlsberg Group, explains how Carlsberg works strategically with sustainability through their industry leading sustainability programme Together Towards ZERO.
The presentation will include concrete examples of how the company is working to achieve their ambitious targets, including achieving ZERO carbon emissions at their breweries and a 30% reduction in the beer-in-hand value chain footprint by 2030.
As packaging makes up approximately 40% of the company’s total carbon footprint, it is an important area to focus, and during the presentation Simon will show examples of how the company is engaging consumers with more sustainable packaging innovations.
An example is the development of the world’s first bio based beer bottle – The Green Fibre Bottle.
Cameron Worth, Founder, SharpEnd
Steven Bagshaw, Marketing Executive, Centre for Process Innovation
Printable electronics offers the potential to add functionality to everyday objects in form factors that would be difficult in conventional technologies.
The pharmaceutical industry in particular is recognising the value offered by thin, flexible functionality that can be incorporated into products or packaging to improve supply chain monitoring and the delivery of healthcare related products.
The presentation will talk about a recently concluded case study in which GSK & AZ worked alongside CPI to develop a smart pharmaceutical label which allows for conditional monitoring of pharmaceuticals within the supply chain.
The prototype label has been tested in real time and provides data on temperature & humidity. Further iterations of the label have included other environmental factors, seeking to address commonly occurring issues within the supply chain.
Within the presentation Steven will talk about the common challenges and trends in which companies face in the scale up of their smart electronic packaging innovations. Success stories and learnings will both be shared, whether that be the underpinning science and the commercial viability of the application, or compliance obstacles from the user, to issues on process repeatability and supply chain readiness to name a few.
Synopsis: AR allows CPG brands to transform products and packaging into a media channel that extends the brands experience with the consumer. A brand's most distributed touchpoint can now deliver relevant, contextual information at key moments.
Presenting a case study of the interactive Cadbury Heroes Advent Calendar - a collaboration between Blippar, Cadbury and Design Bridge, AR was used to bring the advent calendar to life over 24 days and elevate the traditional consumer ritual of opening a window by creating a unique and enjoyable experience they could share. With the interactive CTA, this calendar became the 4th best selling advent calendar of 2017.