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PE210BJ Boston

Metsä Board is a leading European producer of premium fresh fibre paperboards including folding boxboards, food service boards and white kraftliners. Our lightweight paperboards are developed to provide better, safer and more sustainable solutions for consumer goods as well as retail-ready and food service applications. We work together with our customers on a global scale to innovate solutions for better consumer experiences with less environmental impact. The pure fresh fibres Metsä Board uses are a renewable resource, traceable to origin in sustainably managed northern forests.
The global sales network of Metsä Board supports customers worldwide, including brand owners, retailers, converters and merchants. In 2017, the company’s sales totalled EUR 1.8 billion, and it has approximately 2,350 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.


Product news

  • The Helsinki Distilling Company's luxurious packaging uses Metsä Board's white kraftliner

    Metsä Board, a leading European producer of premium fresh fibre paperboards, is proud that its uncoated white kraftliner has been selected as the packaging material for the launch of a new luxury spirit from The Helsinki Distilling Company called ‘Helsinki White Dog’.

    “In the consumer market, the packaging is of huge importance. It creates the first impression of the brand and an expectation for what the product will taste like,” says Kai Kilpinen from The Helsinki Distilling Company.

    The Helsinki Distilling Company wanted packaging that combined a true respect for raw materials with an uncompromising attention to detail. The packaging for its newly launched White Dog spirit uses MetsäBoard Natural WKL Bright 120 g/m2 to communicate the brand aesthetics by combining a natural board material with a luxurious finish. The natural quality of the uncoated material gives the packaging a natural feel to the touch. Starcke in Finland manufactured the package.

    “The packaging is made from lightweight microflute with all of its layers made from MetsäBoard Natural WKL Bright. No printing was used on the entire packaging - the design details are made entirely of hot foiling – forming a balance between the organic surface and the metallic elements of the foil. The paperboard has the ideal natural qualities to combine with the hot foil emboss details; it makes for a beautiful 3D effect and visual contrast,” says Ilkka Harju, Metsä Board’s Packaging Services Director.

    Link to photo

    For further information, please contact:
    Ilkka Harju, Packaging Services Director, Metsä Board
    Tel.: +358 (0)50 3307233


  • The 2018 'Spirit of the Year' chose Metsä Board's paperboard

    When developing the award-winning Arctic Blue Gin, the team of culinary experts wanted the taste of the gin to reflect a unique Arctic natural environment. The same way the ingredients are carefully selected for the gin, the material of the Arctic Blue Gin package was chosen to reflect the quality and values of the brand. Metsä Board was a natural choice.

    “Right from the very start, our goal was to create the best gin in the world, using the unique, premium-quality ingredients from Finnish nature. Winning the title of ‘Spirit of the Year’ with a Double-Gold score in the World Spirits Awards 2018 is a huge honour and proof that our hard work has paid off,” commented Mikko Spoof, Brand Director for Arctic Blue Gin.

    For a product of this quality the same diligent approach was applied to the choice of paperboard for the packaging. MetsäBoard Pro FBB Bright 350 g/m2 successfully met the needs of the demanding brief. It is lightweight and made from fresh fibres, traceably sourced from sustainably managed northern forests. The pure and fresh wood fibres are a renewable resource with four new seedlings planted for each harvested tree. In addition, its consistency, as well as high whiteness and smoothness, ensure excellent printability and use of special effects.

    Ilkka Harju, Metsä Board’s Packaging Services Director explains in more detail:
    “The package was printed on the uncoated side of the paperboard to give a pure, natural feel that reflects the brand identity. In addition, some very demanding finishing techniques were used on the surface to create a 3D illusion around the printed rock scenery and multilayer embossing gives a rock-like haptic feeling. Foiling was also used to give a distinct contrast with the natural paperboard surface. Then as a final touch, packaging was printed inside the package to create maximum impact when the consumer unboxes the bottle.”

    In order to achieve the impressive end-result the converting was made by Starcke, Aldus and Pyroll in Finland.

    To ensure that the Artic Blue Gin cartons arrive at the retailer in the best possible condition, the transit packaging is made from another Metsä Board paperboard, MetsäBoard Pro WKL, which provides the ideal combination of high-strength with sustainability.

    Link to photo

    For further information, please contact:
    Ilkka Harju, Packaging Services Director, Metsä Board
    Mobile: +358 (0)50 3307233
    E-mail: ilkka.harju(at)metsagroup.com

    Note to editors
    Nordic Premium Beverages, the distillery of Arctic Blue, is located in the small town of Ilomantsi, in Eastern Finland. Established in 1989, it is the oldest winery and producer of sparkling wine in Finland. Nordic Premium Beverages offers high-quality products made from the world-famous arctic berries and botanicals.


  • Better with Less – Design Challenge: winning design introduces an ingenious alternative to bubble wrap

    Metsä Board Corporation press release 31.05.2018

    The winner of the international packaging design competition Better with Less – Design Challenge has been chosen. Exceptionally high-quality entries were submitted, and the winning design ‘Stretching Inner Part’ by Iiro Numminen, was considered by the judges to be extremely appealing, versatile, scalable and easy to implement.

    The Better with Less – Design Challenge, organised by Metsä Board, aimed to find new environmentally-friendly and functional packaging solutions for some of the world’s most frequently used and fastest growing types of consumer packages. Launched in November 2017, the competition inspired designers around the world – altogether 302 design concepts were entered from 38 different countries. The international competition jury included renowned packaging design experts from various fields – related to packaging, design, brand strategy and innovation.

    The winning design “Stretching Inner Part” was submitted into the e-commerce category. It is a corrugated box inner part that allows variable sized products to be packed without the need for bubble wrap. This versatile product could be used to pack various types of items and it ensures that the product stays attached to the package during transportation. Numminen will receive the main prize of 10,000 euros for his design.

    “The winning design successfully eliminates the need for plastic thermoformed inserts of bubble wrap. The balance between the rigidity of the board and the strength required to support the product weight is well-thought through. This design is extremely appealing, versatile, scalable and adaptable for wide number of uses,” states the chairperson of the competition jury, Cyril Drouet, Design & Innovation Director of Metsä Board.

    The 1st honorary mention went to the ‘Plastic banning toilet roll’ by Jeroen Caelen. His work was submitted to the ‘wild-card’ category. This new type of toilet paper packaging consists of a hexagonal tube designed from paperboard which also functions as a toilet paper roll holder. It appealed to both the judges and the wider audience as it was also the public’s favourite design.

    The 2nd honorary mention was awarded to ‘The Moisture face creme cosmetic package’ designed by Abdullah Cam. The re-usable paperboard package is combined with a changeable plastic inner part. This solution makes plastic or foil coating unnecessary and recycling the package easier.

    Pawel Krawczugo took home the 3rd honorary mention with his design ‘TWIST’, an inconspicuous but functional packaging design intended for the cosmetics industry and other industries. Both the 2nd and 3rd honorary awarded entries were submitted into the cosmetics category.

    Metsä Board also offered an additional prize of an internship for one student with its packaging services team in Shanghai. ‘The Playing nature’, a snack packaging design that transforms into small puppets for children to play with, by Alessandro Grossi won the judges over in the student category.

    “The honorary mentions and winner of the student category represent functional and fresh package designs with sustainability and consumer experience being at their core. Consumers are looking for brands and packaging that engage them, entertain and most of all connect them with good storytelling. Packages that are designed with sustainable materials and use materials smartly have a great story to tell and help enhance the consumer experience,” Drouet explains.

    Learn more about the winning design and the finalists from the competition website, www.betterwithless.org

    For further information, please contact:

    Marjo Halonen, VP Communications, Metsä Board
    Mobile: +358 (0)50 598 7046
    Email: marjo.halonen(at)metsagroup.com