Marketing & PR campaign

Our Marketing & PR campaign

How we attract decision-makers

We invest in an extensive marketing and PR campaign in the run up to the event, to reach a broad range of senior packaging and print buyers.

The campaign spans partnerships with industry bodies, advertising, inserts and editorial in key trade press, and emails, online promotion and social media coverage – all included in the price of your exhibition stand.

We invest heavily in a broad-ranging campaign

Our campaign reaches out to everyone involved in all stages of packaging process in the run up to the show through a combination of targeted emails, newsletters, advertising, social media, mailing, promotion and editorial. Here is a breakdown of where we have promoted the show.

That’s a total reach of over 5 million with more show news expected over the weeks after the show!

  • A dedicated PR campaign, featuring editorial in the key industry press

  • An extensive advertising campaign in all the key packaging titles, as well as a range of vertical press

  • Vast range of online advertising and emails to our broad database, as well as a wide variety of partners’ websites

  • Direct mail and inserts to our database of professionals, exhibitors’ lists and in leading relevant press

  • A targeted telemarketing campaign to the Packaging Innovations database and exhibitors’ key prospects

  • Comprehensive coverage on social media channels through Packaging Innovations’ LinkedIn Group and Twitter, as well as promotion through partners’ social media groups

JUST A FEW PLACES THE EVENT WAS COVERED:

PN
MIRROR
PACKAGING EUROPE
pkbr
logo
packaging
digital
drink
web
packaging

Packaging Innovations has a following of over 13,300 – that’s another 2000 followers since our 2016 event

The LinkedIn Easyfairs Packaging Group has a community of over 3,000 packaging professionals

Like and follow our Packaging Innovations Facebook page along with over 900 others

Packaging Innovations has a following of over 13,300 – that’s another 2000 followers since our 2016 event