Abhisek Kanoi, Director, Wallaroo
Paul Horton, Print & Packaging Consultant, brandprintcolour™️
Wallaroo is a new range of fun yet healthy single ingredient snacks based on the underlying ethos that great tasting food doesn’t have to be complicated.
What does it take for a new entrant in the snack market to successfully work with packaging that meets stringent home composting standards and is commercially viable to produce on a narrow budget? Hear from both sides of the aisle as Paul talks about bringing the graphics to life on a complicated medium whilst keeping to home compostable standards, and Abhisek provides perspective from a brand looking to do the right thing but having to overcome challenges in terms of shelf life, margins and general confusion about green packaging claims.