Drinks Packaging
Where: The Industry Forum Stage
When: 27th February - 10:30 to 12:00
Worth an estimated £1.3bn in 2015 (Smithers Pira), the drinks packaging market is the second largest consumer packaging market in the UK. It is dominated by rigid plastic due to its weight and durability, however, metal cans, liquid cartons and glass bottles (particularly in the alcoholic drinks market) play a large part.
In the Drinks Forum, in partnership with The Drinks Report this year, Diageo will be looking at packaging as an advertising medium, Carlsberg will talk sustainability, Garcon Wines will reveal their solution for wine in the e-commerce age and we will have a case study from Arctic Gin and MestaBoard.
Sam Coyne, Editor, The Drinks Report
Lee Buffham-Wade, Design Specialist, LWCreativeServices
Entrepreneur start-ups and global brands alike face the challenges of crowded markets, non more so than the drinks industry. Well thought through packaging has the capability to cut through noise and connect your product with consumers and deliver that all important brand magic.
Lee shares insights and his successful design thinking that benefits everyone from start ups to superstars and demonstrates the ability of great design to power your packaging.
Steven Sturgeon, COO, The East India Company Gin Limited
This session explores how The East India Company mined its archives to help create a pack with stand-out in a highly competitive drinks market, whilst capturing the imagination of today’s gin explorers.
This plays on three key packaging themes:
