Beauty Packaging

National Exhibition Centre, Birmingham
Birmingham, United Kingdom
27 - 28/02/2019

The Beauty Industry

Where: The Industry Forum Stage
When: 28th Febraury - 10:30 to 12:00


The global cosmetics packaging market was worth $24,7 billion in 2017, and will grow to over $30 million by 2022 (at a compound annual growth rate of 4.2%), according to Smithers Pira data from The Future of Global Packaging to 2022.

In the Beauty Forum, hosted by Imogen Matthews,Gloabl Data explores what is next for beauty packaging is smart packets the future? L'Occitane will be sharing how they are adapting their retailing plans for the age of digital innovation and ethical sustainability, Beauth Kitchen will also be looking at making beauty packaging sustainable, and Sheridan&Co is discussing how the beauty industry needs to transform for virtual and physical spaces. 

Suppliers with beauty packaging solutions

10:30 - 12:10

10:30 - 10:35


The Beauty Forum


Imogen Matthews, Managing Director, IM Associates

10:35 - 10:55


The new beauty packaging landscape: smart packaging for digital consumers

Will Grimwade, Associate Analyst, Global Data

Technology has become increasingly pervasive across consumer lifestyles as individuals turn to smarter solutions to improve efficiency and results. This is nowhere more apparent than within the beauty industry where smart tools and platforms are re-shaping consumer beauty regimes and purchasing patterns. Nevertheless, packaging is an area which presents high growth opportunities when it comes to the technological revolution. Beauty brands need to understand how technology is changing consumer preferences with regards to packaging and how they can leverage smart solutions to better engage with their customers and add value to their offering, including interactive packaging, social media engagement, and personalization. This presentation will explore the consumer behaviours driving these trends forward and the resultant packaging innovation opportunities they create across the beauty landscape.


10:55 - 11:15


Digital beauty: transforming brands in both the physical and virtual space

Michael Sheridan, Chairman and Founder, Sheridan&Co

Araminta Sheridan, Founder, Araminta Marketing

Consumers are the beating heart of what drives the growth and success of a brand. We live in a time where Instagram is the store front and retail is a stage for exploration and experience. For success, physical and virtual worlds must collide but differ simultaneously.

11:15 - 11:35


L’Occitane’s beauty retailing in the age of digital innovation and ethical sustainability

Shimon Kalichman, Consulting Director, Brand & Communications, L’Occitane en Provence

Uncertainty is perhaps one of the only certain things the Retail industry can expect to see in 2019. While the threats are numerous (Brexit, business rates, online spending shift, aggressive promotions) there are also opportunities in balancing an omnichannel approach with a consumer focused marketing strategy and an honest commitment to ethical sustainability. Shimon Kalichman will share the latest strategy set by the L’Occitane Group, titled “Pulse”, created to pursue sustainable growth, enhanced profitability and consumer trust.

11:35 - 11:55


Beauty packaging - going back to the future

Jo Chidley, Founder, Beauty Kitchen

How do you make beauty packaging sustainable, convenient & desirable for the 21st century consumer? At Beauty Kitchen we have gone back to the future. Looking at the past has determined our strategy for the future of our company & supporting the planet through Cradle 2 Cradle, the ultimate in circular economy terms. Discarding containers is a relatively new concept & we have taken the plunge to redesign & reformulate all of our 120 products into packaging that can be returned, rewashed & reused, using digital technology to track & return the packaging through a national retailers reverse logistics. This case study will demonstrate the trials & tribulations of a beauty brand who are future proofing their business going back to the future!



11:55 - 12:10

Conclusion Q&A Panel

These beauty brands have already registered to attend...have you?