Chair: Michal Lodej, editor, FlexoTech magazine
Panellists: Jason Gilmartin, senior print manager (packaging & POS), ASDA
Paul Horton, independent consultant, Brand Print Colour
Tom Allum, Chairman, Abbey Labels
Steve Mulcahy, Managing Director, Contact Originators
Flexo, as a printing process, is surrounded by competition. On one side is the newer, customisable and agile digital printing technology, perfect for short run and personalised print campaigns. On the other, gravure, seen as the pinnacle of quality in the packaging print world and fully equipped for extremely long runs.
So here is flexo stuck in the middle, in danger of being pushed out. But has the industry been proactive, or has it been idle while the tide comes in?