Innovation Stage

National Exhibition Centre, Birmingham
Birmingham, United Kingdom
27 - 28/02/2019

The Innovation Stage

The UK packaging industry has a reputation for producing innovative and iconic packaging. At Packaging Innovations we want to highlight and inspire the innovators of the industry by showcasing some of the fantastic solutions the industry has produced in the last year, and inspire our visitors to strive for innovation themselves with a series of talks and features that look ahead to the packaging of tomorrow.
This is after all, the home of innovation for the UK packaging industry!

Innovation Stage - Day 1

10:45 - 11:15


Packaging challenges today. Innovation opportunities tomorrow!

Theodoros Striftompolas, Packaging Specialist

The global packaging market is set to keep growing, despite the current headwinds in the world’s economies and uncertain global market conditions.

As the industry grows, what are the key challenges the packaging professionals are bound to face?  Looking into the future, what are the fundamentals and the drivers to consider and develop today? And finally, what is the single threat the industry needs to address as early as possible to avoid a brewing crisis?



11:45 - 12:15


Designing for humans

Russell Beard, Head of Design, KD

An item of packaging requires the consideration and execution of multiple brand touchpoints to succeed in a competitive marketplace. To be noticed in a sea of packaging noise it needs to serve an application and seek relevance, but above all, it needs to satisfy the emotional, often irrational and downright unpredictable needs of the human. How can we add a sprinkle of logic to the illogical and create solutions that have a solid brand connection as well as empathy for the eccentricities of human beings?

12:30 - 13:00


Ocean Plastic: Resource not waste

Kenny Harmel, Director, Galileo Watermark

We will focus on the problem of single use plastics and how they affect the environment and specifically oceans around the world.  In identifying the problem we will discuss what companies and governments are doing to tackle this issue before presenting our solution in developing cosmetic packaging made with marine debris; creating packaging from the ocean, for the ocean.



13:15 - 13:45


Britvic’s Innovation approach to innovation

Shameem Kazmi, Director of research and development, Britvic

Britvic’s approach to global innovation. Creating a test and learn model and understanding the right to play in innovation. Creating an innovation model that connects with consumers using trends and insights.




14:00 - 14:30


Packaging in bananas – driving engagement with millennials

Barbara Galli, Global Marketing & Communication Lead, Chiquita

Bananas are naturally packaged and traditionally treated as a commodity, except for Chiquita, which succeeded in establishing its iconic Blue Sticker and creating the first branded banana in the world. The sticker remains to this day the first and most important vehicle of communication for the brand. The challenge is now to increase its appeal for the younger generation-Z: how do we make it interactive? How do we connect it with modern technology and social media? How do we include content that is meaningful for the Millennials? Come and discover how we tackle these challenges at Chiquita.

Innovation Stage - Day 2

10:30 - 11:00


Luxury is broken; long live luxury!

Dan Parkinson, Strategy Director, ButterflyCannon

When the very core of luxury lifestyle has shifted from ‘what I have’ to ‘who I am’, the old rules of luxury are no longer relevant - and the brands that break the rules are the ones that thrive.

In a world where the biggest influence on luxury fashion is the street, we explore how packaging can disrupt and seduce the new luxury consumer. We’ll look at the changing codes of luxury, and how brands are adopting and subverting them through innovative techniques across fashion, food & drink and beauty.



11:15 - 11:30


Axello ZAP – Sealable Monomaterial Paper

Thomas Mörs, Sales Manager, BillerudKorsnäs

Thomas will introduce you to the innovative Axello ZAP system with its sealable paper packaging! Anyone knows plastic bags which are hermetically sealed – but not sustainable at all. Axello ZAP paper fulfills the same sealing requirements BUT is a mono-material paper solution -  sustainable and fully recyclable!

All goods which are dry and “powdered” are possible. Especially flour, sugar, oats, rice and pasta but also for secondary packaging like confectionaries.

12:00 - 12:45


Panel session: What can connected packaging offer my brand?

Chair: Paul Jenkins, Managing Director, ThePackHub


Jos Harrison, Global Design Strategy Director, RB
Rob Hollands, Managing Director, Anthem Worldwide
Martin Stahel, Sales Director, Zappar
Cameron Worth, Founder, SharpEnd

13:15 - 13:35


Innovations in Barrier Cartonboards – A route to sustainable packaging alternatives for end-users

Andrew Gunman, Regional Sales Director End-Users, MM-Karton



13:45 - 14:15


Co-op’s Action on Plastics

Rob Thompson, Packaging Technologist, The Co-op

Rob will present an update on the Co-op’s ambition to make all of their packaging easy to recycle, outlining the key packaging goals from Co-op’s Future of Food sustainability recipe and explaining how suppliers can help to make Co-op branded packaging easy to recycle by 2023.