Founded in 2001, Chop’d is a UK salad bar chain serving over 20,000 freshly made salads every week. The business has launched a reusable ‘Keepie Bowl’ to encourage the reduction of single use plastic. It is believed Chop’d are the first retail food chain to offer such a service. The bowl is sold for £5.00, a not insignificant investment for consumers. The customer receives a loyalty card so they can get every tenth salad free when they use the Keepie Bowl. The initiative has reportedly had an excellent take up. Chop’d has been dedicated to environmental responsibility since it was launched. It also offers free extra salad ingredients in return for shoppers not taking a bag. Over the last 12 months, this initiative has saved over 250,000 bags being used.