The Pentawards are recognised as the most prestigious worldwide competition exclusively devoted to packaging design. They are open to all those who are associated with the creation or marketing of packaging from every country in the world. The primary mission is to increase the stature of packaging design and those who create it.
Each year, packaging from around the world is judged by an international jury of 12 highly respected designers and packaging design Directors from major companies. The jury selects the winners based on the creative quality and the marketing relevance of the works presented.