Brett Stabler

Jaarbeurs Utrecht
Utrecht, Netherlands
10 - 12/04/2018

Brett Stabler


Brett Stabler - Associate Creative Director, Taxi Studio

The Normalisation of Premium - a look at the growing trend in premium design across categories

With a wealth of combined experience in the brand design industry, Brett & Billie have many assertions. One of those assertions is that premium (or more specifically premium design) is being normalised at an unprecedented rate. The problem with this is that what is premium one day is mainstream the next. The brands that work so hard to differentiate and create value through a premium positioning end up suffering, whilst copycat brands reap the rewards. Looking at brands across a range of categories, the 30 minute talk will delve into why we think this is happening and what we think brands can do about it.

About Brett Stabler

Brett is an award winning creative heavyweight with an unparalleled passion to provide imaginative solutions for today’s pioneering brands. His creative credentials are tempered with strategic rigour acquired from over a decade at top design agencies. During this time he’s worked with a host of global brands including Mars, Mondelez, Unilever and Budweiser and won a host of awards including a D&AD Pencil, a Gold Clio Award and a Diamond Pentaward Best in show.