How to participate


SHOP, is the event for technology and innovation in the Retail (world/sector). During 2 days SHOP will show the latest news in technology and the best solutions applied to retail:

  • E-commerce (payments solutions, e-logistics, social commerce)
  • Marketing for retailers (customer intelligence, sensorial marketing, POS advertising & promotion)
  • Software and Hardware solutions
  • Future of Retail (artificial intelligence, VR, Wi-Fi, bitcoins)
  • Digital displays
  • Security systems

In addition, topics on trends,products and services will be addressed to improve customer experience, generate higher revenues and lower costs. 


SHOP celebrates its 1st edition together with OMExpo, the reference event in Spain of Digital Marketing & Ecommerce (14th edition in April 2018). OMExpo brings together more than 8,500 professionals from the sector, allowing exhibiting companies to establish and strengthen contacts and relationships that help them devolop their business. Among the proffesionals who visit OMExpo are for example directors of marketing, communication, eCommerce, digital, CEOs, etc.


Get more visibility of your company, thanks to the different forms of participation offered by SHOP. Our marketing actions will allow you to maximize your presence before, during and after the show.

1. Exhibition area

Zona expositva
  • Present your offer only to retail, segmented and qualified professionals
  • Test new products and services before your target audience and know their reaction
  • Identify the new needs of your customers
  • Reinforce your position within your sector and to your current or potencial clients

2. Conference rooms

Sala de ponencias
  • Unique spaces in which you can present your offer to thousands of potential customers
  • The best companies and professionalsin the sector will present and discuss the most disruptive topics of technology, the best practices and success stories on the new challenges of omnichannel environment

3. Shop innovation gallery

La tienda del futuro
  • An online showcase where exhibitors of SHOP 2018 event can present their most innovative products.  

4. Sponsorships

  • Discover how to increase the notoriety of your presence in SHOP
  • Taylor made sponsorships adapted to your commercial and communication needs



By industry

  • Food & non food
  • Fashion & diy
  • Pharmacy & health
  • Leasure & tourism
  • Hotels & hospitality
  • Retail design & shop pitting
  • Specialized consulting
  • Architect
  • Interior designers

By format

  • Large retailers
  • Shopping centers
  • Franchise
  • Fashion retail
  • Travel retail
  • Bank branches
  • Financial services

By function

  • Visual merchandiser
  • Operations Manager
  • Business development
  • Expansion manager
  • Brand marketing manager
  • Purchasing manager
  • Customer experience manager
  • Store owners and general managers (CEO)
  • Retail security directors
  • CTO´s / IT directors (retail)
  • Trade marketing manager
  • Logistics manager


45% of the visitors work in companies that invest more than 100.000€.



81% of the attendees have the capacity to decide on the digital transformation in their company.



Over 21% invest 500.000€ or more per year.



60% have a management profile.


Exhibition area with more than 40 stands

Retail conference room to make presentations

SHOP Start-Up village (for companies with less than 2 years since its creation)

Bar, a great meeting point for networking

VR Zone

Discover our EasyGo Packages

Boost your reach, exposure and ROI

EasyGo replaces the Online365 to include new features based on the latest developments in digital marketing technology.

It forms part of the standard Easyfairs offer, but we give you a choice, depending on your objectives: more visibility or more leads. Or perhaps you would like both? In that case we recommend an upgrade to GoPlus to boost both your visibility and your potential to win new leads, together with prominent display of your logo onsite at the event.

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Go Visibility

Raise the profile of your company and its offerings before, during and after the event.

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Go leads Easyfairs

Generate even more new leads and deeper customer relationships.

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Go Leads
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Get leads, visibility and maximum brand awareness, both onsite and online.

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