SHOP 2018
Feria de Madrid
Madrid, Spain
25 - 26 April 2018
The future of Retail

So, what is “SHOP, the future of Retail” ?

It is an unique event in Spain where exhibitors area, conference rooms and a retail congress will join together. Its aim is to find out all you need to know about the PHYGITAL experience in the Retail industry.

Companies from the Retail industry need to offer to their customers something that bring together the offline and online experience.

Over 2,500 visitors will attend to the event. They will be visiting the exhibitors area, attending to the conference rooms and the congress, making networking etc. 

Why should I participate in SHOP?

Over 2,500 visitors with the following profiles will be attending to the show:

By industry

  • Food & non food
  • Fashion & DIY
  • Pharmacy & health
  • Leasure & tourism
  • Hotels & hospitality
  • Retail design & shop pitting
  • Specialized consulting
  • Architects
  • Interior designers

By format

  • Large retailers
  • Shopping centers
  • Franchise
  • Fashion retail
  • Travel retail
  • Bank branches
  • Financial services

By function

  • Visual merchandiser
  • Operations Manager
  • Business development
  • Expansion manager
  • Brand marketing manager
  • Purchasing manager
  • Customer experience manager
  • Store owners and general managers (CEO)
  • Retail security directors
  • CTO´s / IT directors (retail)
  • Trade marketing manager
  • Logistics manager


45% of visitors work in companies that invest over 100,000 € a year in innovation & technologies.



81% of visitors have the capacity of decision on the digital transformation of the company they work for.



Over 21% of visitors work in companies that invest over 500,000€ a year in innovation & technologies.



60% of visitors are CEOs and directors.

Exhibition areas

Exhibition area with more than 40 stands

Retail conference room to make presentations

SHOP Start-Up village (for companies with less than 2 years since its creation)

Bar, a great meeting point where networking

VR Zone