Seminars in English

Below you can see the seminars that will be held in English, enjoy!

5 october seminars

10.00 - 10.45 | 5 of October | Scene 1

Debbie Millman

Innovative and creative packaging design in order to build strong brands

Debbie Millman, named “one of the most influential designers working today” by Graphic Design USA, Debbie Millman is also an author, educator, brand strategist and host of the podcast Design Matters. Chief Marketing Officer at Sterling Brands, where she has worked with over 200 of the world’s largest brands, including the redesign of Burger King, merchandising for Star Wars and the positioning and branding of the No More movement.

13.00 - 13.45 | 5 of October | Scene 1

Creation of brand power by package design

Fumi Sasada, President of the Japan Package Design Association (JPDA) and President of the Council of the Design Association of Japan. Written the book; The Eight Elements of Powerful Package Design.

14.30 - 15.15 | 5 of October | Scene 2


Could 3D-printing and the internet change the way we make things forever? 

Can we in the near future e-mail buildings to each other? And what if we can print a building, shredder it, and then print something new with the same material? How will this have a positive effect on the environment and the economy? And how will it influence our notion of craftsmanship? 

One of the founders of DUS Architects, initiators of the 3D Print Canal House, an exhibition, research- and building site for 3D Printing Architecture, where an international team of partners collaborates in ‘research & doing’ linking science, design, construction and community, by 3D printing a canal house at an expo-site in the very heart of Amsterdam.

15.00 - 15.45 | 5 of October | Scene 1


The future of design

Karim Rashid, one of the most prolific designers of his generation. Over 3000 designs in production, over 300 awards and working in over 40 countries attest to Karim’s legend of design. His award winning designs include packaging for Method, Paris Baguette, Kenzo and Hugo Boss. 

16.00 - 16.45 | 5 of October | Scene 1

Fredrik & Magnus, Snask

Make enemies and gain fans

Snask will talk about how to make enemies and gain fans. This means they believe that brands have to stand out as well as stand up for their own beliefs. Being bold and colorful. They will go through a few cases to show how this can be made as well as show how they work with their own brand, something that a lot of creative agencies easily forget.

Fredrik Öst & Magnus Berg, Snask. internationally renowned rockstar creative agency that creates the heart & soul of brands. They create new brands and rejuvenate old ones. They knock off all types of branded material for print, web, film and experimental advertising. Their name means candy, filth and gossip and everywhere they go they make a couple of enemies and millions of fans. After headlining the biggest conferences around the globe Magnus and Freddie(founders) have become two of the most experienced talkers within design and branding.

6 seminars

10.00 - 10.45 | 6 of October | Scene 1

Nancy Janes

How to use digital printing to increase customisation to drive personalisation and profits

Nancy Janes, WW Graphics Business Development Director, Hewlett-Packard

12.00 - 12.45 | 6 of October | Scene 1


Brands sharpen and story building through packaging systems

Leland Maschmeyer, Executive Creative Director Founding Partner, Collins. Leland is the co-founder and executive creative director of Collins – a brand and design consultancy in New York and San Francisco. His work has won every major award for creative and strategic excellence including a place in the Museum of Modern Art’s permanent collection. This portfolio includes global reinventions of Spotify, ALDO, and Vitaminwater; design of The Microsoft Store; packaging design for Target and eos; creation of Azealia Banks’ “Wallace” music video.

13.00 - 13.45 | 6 of October | Scene 1

Ronald Lewrissa

Internet of Packaging

Ronald Lewerissa, founding partner and creative director of FLEX/design, a leading ‘Dutch Design’ firm of 30+ designers and engineers. Broad international experience and a track record in creating value through design for great companies and organizations world wide. Responsible for iconic packaging designs like the Grolsch swing-top bottle, Hero’s Fruit2day or the Lego and Duplo boxes. His work has won many international design awards and is part of the permanent collection of museums like MoMa in NY and the Stedelijk Museum Amsterdam. As innovation leader playing a role in solutions for the environmental and social challenges that our modern society is facing.