Innovative catering concept Artexis Food & Beverage to be introduced expo halls and congress centres

22/12/2014

Artexis-easyFairs Benelux, the specialist event’s organiser and venue manager, is launching a brand new catering concept with both fixed and mobile catering points. This innovative concept is way ahead of its time.

Enhancing the customer and visitor experience is a key aspect of Artexis’ mission and vision, ‘Visit the future’. This policy is illustrated by major investments such as the totally revamped FLEX meeting centre in Flanders Expo Ghent, free professional wifi for visitors and exhibitors in all expo halls, green investments such as electric cars and forklift trucks, solar panels and a solar charging station. The investment in a totally new catering concept sees Artexis continuing along the same path.

 

Unique in the world of trade fairs

At the start of this year, Artexis decided to take charge of its own catering policy. The new company behind the catering, Artexis Food & Beverage nv, guarantees top quality at the best prices and is characterised by a strong CSR slant. Key factors include the specific custom-tailored service for every target group and the stylish interior design, which further enhances the experience. The new ‘pick, scan & pay’ system makes this concept unique in the world of trade fairs. The new catering concept was initially launched at Flanders Expo, Ghent, with Antwerp Expo and Namur Expo to follow later this year. Dirk Van Roy, Head of Artexis easyFairs Belgium, comments: “We are putting the visitors’ and exhibitors’ experience at the heart of our new philosophy. A service for every target group, offering local quality products in a sustainable manner. The stylish catering points and state-of-the-art technology make our catering service a unique experience.”

 

Service for every target group

Several formulas have been introduced to cater to the needs of the individual target groups:

  • Three new brands for our visitors, from breakfast to dinner
    • Brasserie Marie: the best Belgium has to offer on your plate
    • Trattoria di Luigi Bertagni: which has been offering delicious, fresh and filled pasta since 1882
    • Fast & Fresh: a fresh and quick bite
  • Catering service for our organisers
    • A flexible and high-quality catering offer for meetings & events
  • Catering to order for exhibition stand builders
    • Advantageous and excellent quality
  • Butler service for exhibitors
    • Stand catering via an online ordering platform
    • Pick-up from a central pick-up point or delivery to the stand

 

New catering partner

For the operation of the catering points Artexis decided to team up with Groep Van Eyck, a Belgian company with many years of experience in the catering business. The guiding principle throughout the company’s history has always been a genuine concern for quality and customer satisfaction in a family work environment. Jan Van Eyck, Head of Groep Van Eyck, comments: “From the onset, I was very excited about Artexis’ ambitious and innovative strategy. Most of all, I’m happy that our Food & Beverage expertise will enable us to contribute to Artexis’ mission to optimise the customer experience. I’d also like to add that this degree of synergy between a principal and an operator is truly exceptional and that’s a wonderful experience for me.”

 

Good for people, animals and the environment

Artexis aims to serve sustainable food with respect for people, animals and the environment while also keeping things affordable for the customer. Customers serve themselves, scan the dishes they pick and pay electronically. At the end of the meal, they clear the table and sort the waste. A small request in return for an honest and delicious meal. All dishes are prepared with fresh products and produce and are mainly served in sustainable containers. 

 

Read this press release in FR  | NL