Artexis Easyfairs unveils new name, strategy and corporate identity

19/01/2015

Artexis Easyfairs has formally merged into a single organisation with a common corporate identity and mission, “Visit the future”. Its joint vision is “to serve communities, to be at the forefront of marketing and technology and to develop talent and share best practices within the Group”.

The mission, strategy and new identity are outlined in detail in the Artexis Easyfairs 2013-14 Activity Report, which is published today.

Eric Everard, Founder and Head of Artexis Easyfairs, comments, “These are very exciting times for the meetings and events industry and our new corporate strategy enables us to play a leading role in its evolution, building on the many synergies across our business.”

The new Group is named Artexis Easyfairs. It has two business divisions operating under distinct brand names:

Easyfairs: As an events organiser, giving communities a vision of their future, providing the tools and knowledge needed to face this future with confidence and offering a positive and potentially life-changing experience.

Artexis: As a venues owner and manager, providing customised and innovative services to ensure the success of the events the company hosts, while boosting and making a big impact on municipal, local and regional economies.

“With the recent announcement of our Artexis-SMG joint venture, we look forward to making an even bigger impact on economies through excellence in the management of publicly and privately owned exhibition halls and convention centres,” says Everard. 

Multi-format events and venues

Easyfairs retains its aim to make exhibiting easy for all participants but through a wider range of multi-format events. These include, but are not limited to, the “all-in format” whereby Easyfairs provides space, stand building, services and promotional resources, a space-rental-only exhibition format, the conference and exhibition (confex) format, together with business summits.

Artexis will further develop multi-format venues that can welcome all kinds of events, from exhibitions and conferences to concerts and sporting fixtures.

Artexis Easyfairs also today publishes its 2013-14 Activity Report. This reviews the company’s successes over the past two years and sets out objectives for the future.

“Artexis Easyfairs is a family business – an important quality as this enables us to pursue our long-term vision,” says Everard. “We reinvest 80% of our profits into future projects and activities.” In 2013-14 we strengthened our financial credentials. The Group’s equity value increased by 43%, while its net debt-to-equity ratio fell from 53% to 16%.

“The Group is therefore very well placed to achieve its growth objectives. I invite you to discover the full story in the newly published Activity Report,” Everard concludes.

 

The Artexis Easyfairs Activity Report 2013-14 is available for download at www.artexiseasyfairs.com/ar

Picture library (logos, photography) downloadable on www.artexiseasyfairs.com/mediacentre

For a printed copy of the report, interview request or more information, please contact:

Claire Van der Linden
Marketing Executive Group
Rue St Lambert 135
BE-1200 Brussels
Belgium

T. +32 (0)2 740 10 12
claire.vanderlinden@artexis.com

 

Information about Artexis Easyfairs

Artexis Easyfairs enables professional and private communities to “visit the future” at must-attend events that anticipate their needs and present solutions in the ideal format. The Group currently organises 125 events in 16 countries (Austria, Belgium, Canada, Denmark, Emirates, Finland, Germany, The Netherlands, Norway, Poland, Singapore, Russia, Spain, Sweden, Switzerland and the United Kingdom) and manages eight events venues in the Benelux and Nordic regions (Ghent, Antwerp, Namur (two venues), Mechelen, Mons, Stockholm and Malmö). In 2013-2014 the Group employed 396 people and generated revenues of €93 million.

Artexis Easyfairs strives to be the most adaptable, agile and effective player in our industry by employing committed individuals, deploying the best marketing and technology tools, and developing strong brands. Visit the future with Artexis Easyfairs.