Group Brand Director for Empack & logistics portfolio (m/f)

Easyfairs HQ

 

Visit the Future is our mission. We strive to create extraordinary experiences and organise future-oriented events that bring communities together.

Easyfairs is one of the leading event organising companies in the world. With now more than 700 staff members, and growing constantly, we organise  more than 200 events in 20 countries and manage 10 event venues in Belgium, the Netherlands and Sweden.

At Easyfairs we believe in entrepreneurship and working with passion! We offer ample room for initiative and honing your skills. Talent development being part of our growth strategy, Easyfairs offers you everything you may to continuously develop yourself and reach your full potential.  We devote particular attention to designing cool offices that nurture well-being and creativity at work . This approach resulted in Easyfairs becoming Belgium’s Enterprise of the Year 2018 and getting awarded a Great Place to Work Certificate and a “Best Managed Companies” award.

Are you ready to embark on a journey into the future where creative entrepreneurship is at the heart of our itinerary? Are you ready to try new things, think differently and take calculated risks?

Apply now to Visit the Future with Easyfairs!

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For the headquarters in Brussels, we are currently recruiting a

 

Group Brand Director for Empack & logistics portfolio (m/f


Job description:

As a Brand Director, you are the one managing and developing the Empack and Logistics event brand portfolio across the group and lead the global initiatives and event features.

The local Event Managers in the regions are reporting to you in dotted line.

Some specific tasks and responsibilities are :

 

A.   Brand management and development

  • Develop a general market expertise (industry value chain, key market figures, global trends, competition analysis, SWOTA,…)
  • Make sure the event concepts and brand guidelines are being understood and respected by regional event teams across the group
  • Identify new growth paths to the existing event concept
  • Identify geographical brand deployment and acquisition opportunities

 

 

B.    Commercial strategy

  • Roll out commercial approach per exhibitor segment/profile (creative participation packages, formats, ...)
  • Build Cat A commercial strategy + cross-selling of international event portfolio
  • Build an intelligent pricing strategy 

 

C.    Marketing & Communication strategy

  • Develop a global Empack marketing plan to make establish it the brands as European Packaging A(event) authoritiesy
  • International brand management: Cross-branding & consistency across regions
  • Build an international network through face-to-face meetings with Cat A-visitors
  • Multi-event deals with key media/associations/federations 

 

D.  Event content

  • Advise teams on trending topics to build balanced and ‘visit the future’ content at each event
  • Coordinate cross-content
  • Lead the Empack Global Awards: Outline guidelines, categories, application process, business case…

 

Profile:

  • You have a master’s degree in Business/ Economics/ Management (or equivalent) ;
  • You are an expert in the sector of packaging technology, transport and logistics;
  • You are familiar with key market players, and understand the industry value chain and key challenges
  • You have a solid network in packaging and logistics communities
  • You are willing to travel for short business trips across Europe
  • You demonstrate strong management skills through natural leadership ;
  • Excellent English, knowledge of French and/or Dutch is a plus.

 

We offer:

  • An international working environment
  • A dynamic and engaging industry
  • A challenging, exciting opportunity within a growing and dynamic company
  • A high level of independence and variation

 

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Interested? Please send your resume and motivation letter to:

Tinka Uytterhaegen – HR Coordinator - hr@easyfairs.com