easyfairs

EMPACK & LOGISTICS STAGE

We arrange independent mini-seminars and brief workshops that add value to the visitor experience; offered throughout the two days, they're conveniently located right on the show floor, so it's easy to "drop in" to hear the ones that interest you!

DAY 1 - 29 OF MARCH


9.30 - 10.15 | 29 of March

Håkan Ericsson

 

Speaker: Håkan Ericsson, CEO, PostNord


11.45-12.30 | 29 of March

Två

INNOSCENTIA SMART DIGITAL LABEL

Innoscentias smart digital label was awarded earlier this year the global prize "Global Innovation Award 2016". The company has developed an ink that binds waste products from the bacteria's metabolism. The reaction can be read electronically and their idea is to integrate the technology into a digital label, which can then be applied to including fresh packed meat. The smart tag will be able to tell how fresh the food is in real time.

Speakers: Robin Thiberg and Erik Lindberg, Innoscentia


12.45 - 13.15 | 29 of March

Peter

DON'T BE AFRAID OF BEING DIFFRENT

Peter Neumeister, Managing/Creative Director & grundare, Neumeister Brand Design Agency


13.45 - 14.25 | 29 of March

Peter

PUBLIC TRANSPORT - SOME OF THE SUSTAINABLE COMMUNITY-BUILDING

Speaker: Peter Viinapuu, Nordic Manager of MTR Express


14.30 - 15.00 | 29 of March

Samuli

INTERNET OF THINGS IN THE PACKAGING INDUSTRY ECOSYSTEM

Magic Add is creating the Internet of Packaging. With offices in London, Helsinki, and Turku, Finland, Magic Add has partnered with leading packaging manufacturers, as well as global consumer brands. Magic Add’s technology embeds coding into packaging, which can capture data along the supply chain and provide information to customers. Magic Add has applications in marketing, logistics, and manufacturing, and can be used to combat a diverse range of issues such as product counterfeiting and food waste.

Samuli will talk about the growing role of the Internet of Things in the packaging industry ecosystem.

Talare: Samuli Manninen, MSc, Co-Founder & CEO of Magic Add Ltd.


DAY 2 - 30 OF MARCH


9.30 - 10.15 | 30 of March

glödlampan

 

Speaker: Per-Olof Arnäs, PhD, Chalmers


10.30 - 11.00 | 30 of March

Carl Ronander

 

Love at every sight

How design should help brands go from a crush to building long-lasting meaningful relationships.

Carl is a Brand Strategist at one of the leading design agencies in Sweden - Amore Brand Identity Studios. With offices in Stockholm and Malmö, Amore works with local and global clients such as SCA, The Absolut Company, Skånemejerier and Finax.

Speaker: Carl Ronander, Brand Strategist at Amore Brand Identity Studios


11.15 - 11.45 | 30 of March

Johanna Linder

SUPPLY CHAIN MANAGMENT FOR THE MOST VULNERBALE, AN INSIGHT IN TODAY´S HUMANITARIAN LOGISTICS

With many years of experience av field work for Medicins Sans Frontieres Johanna will tell us about supply chain management in the worlds most vulnerable countries where the logistics matters between life and death. She will show us a different reality where professional supply chain management becoming more and more important. A living lecture with a lot of perspectives and inspiration!


Speaker: Johanna Linder, responsible for the Supply chain for Kongo-Kinshasa, South Sudan och Guinea at Medicins Sans Frontieres


12.00 - 12.30 | 30 of March

ny

 

A UNIQUE DIGITAL DNA FOR EVERY SINGLE PRODUCT IN THE WORLD

Kezzler have developed an algorithm with a unique encrypted code that is applied to the packaging and can be easily read with for example a smart phones. The technology is safe and cost effective and can be used on an industrial scale. The codes used to assign each item a unique identity, enabling, for example, tracking the supply chain, interaction with the consumer and to protect products and brands against counterfeiting, all in real time.

Speaker: John Beerens, Head of Sales, Kezzler 


12.45 - 13.15 | 30 of March

Peter

DIGITAL PRINTING, THE FUTURE FOR BRAND OWNERS... TODAY!

Speaker: Peter Hauggaard, Marknad/Försäljning, Kartongbolaget 


13.30 - 14.00 | 30 of March

Erik

 

Speaker: Erik Lindroth, Tetra Pak, Nordics


14.15 - 14.45 | 30 MARS

Åsa Berg

DESIGN THAT MAKES A DIFFRENCE

Competition for consumers is getting tougher and tougher. Everything is available, everywhere. Consumers in turn places greater demands on the brands they select and the values ​​the brand stands for. To build its brand through design is becoming increasingly important to distinguish itself. Rudinski and Beijing8 two gold and silver eggs design projects where we took on the task from two completely different perspectives.

Speaker: Åsa Berg, Gardbergs Project