Our PR & Marketing Campaign

Visitor Marketing & Promotion

So that our exhibitors made the most of their participation at Industrial Pack, we undertook a wide-reaching marketing campaign to ensure that we attracted the right visitors to the event with decision-making responsibilities and buying power.

To encourage maximum exposure for our exhibitors, we provided personalized banners, personalized VIP (IP20) invitations for key prospects, direct mail invitations, and custom-made html emails designed to maximize campaign visibility.

ip_2018
ip_2018
ip_2018
ip_2018
ip_2018
ip_2018
ip_2018
ip_2018

DIRECT MAIL

Personal invitations will be mailed to more than 30,000 carefully selected
packaging and procurement professionals.

EMAIL

The 2019 email campaign reaches over 80,000 packaging professionals weekly,
with specific show news and targeted messaging.

ADVERTISING

The Industrial Pack advertising campaign and media partnership program creates
exposure across leading titles including Packaging World, Packaging Digest,
Packaging Tech Today, Logistics Business, Materials Handling, Packaging
Revolution, Industry Today and other leading logistics, packaging and industry
titles.

VIP INVITATIONS

Over 1,000 VIP invitations will be sent to specialist buyers, identified personally
by exhibitors to join our IP20 program. These VIPs will receive a raft of preferential
benefits during their visit.

WEBSITE

The Industrial Pack 2019 website keeps interested buyers and packaging
professionals updated on the event, giving our exhibitors around the clock
visibility.

SOCIAL MEDIA

Industrial Pack engages with the industry through Facebook, Twitter and
LinkedIn.

PR & MEDIA COVERAGE

Industrial Pack works with an experienced PR agency to gain maximum impact
across the press. With three partner associations, 13 media partners and an ever
growing list of national and trade, online and print publications, the reach will
exceed 500,000 professionals.