Press Release April #1



Inaugural ADF&PCD Shanghai 2018 Attracted Top Beauty,
Perfume and Personal Care Brands


Unilever, Procter & Gamble, Johnson & Johnson, Coty, Chanel, Beiersdorf, SC Johnson and Edgewell were just some of the 1,000 top decision makers attending the inaugural  ADF&PCD Shanghai 2018.


Attendees at the event, which is focused on the aerosol, dispensing, perfume and cosmetic packaging market, were treated to an incredible opportunity to source innovations and solutions on the show floor, plus two days of inspirational content, from leading names including L'Oréal, Kao, Shanghai Jahwa, Herborist, Shiseido and Coty.


Paul Macdonald, Global Brand Director of the Easyfairs Packaging Portfolio, commented: “This was Easyfairs’ first foray into the Chinese market and the results have surpassed all of our expectations, this inaugural success shows that the region is looking to take the industry to the next level and ADF&PCD wants to be at the heart of this change. Planning is already underway for 2019, with some exciting news on the horizon, so stay tuned.” 


The Pentawards Conference gave visitors unique access to leading packaging designers and international brands. The conference focused on the latest trends and industry developments including regions and sectors who looked at where innovation is coming from and how to target new markets. Brands passing on their best practices included Shiseido, Shanghai Jahwa, Herborist, Shanghai Institute of Visual Arts, BETC, YANG Design and Centdegrés.


“ADF&PCD Shanghai and the Pentawards Conference is a great place for the packaging design community to come together and be inspired. We were proud to partner with this event and host some of the most respected cosmetic brands in China.” Rhonda Jiang, Editor-in-Chief, Package & Design Magazine


In addition to The Pentawards Conference, ADF&PCD Shanghai 2018 featured The Pentawards Exhibit. This feature, designed to provide visitors with a global perspective of the best and most creative packaging designs from last year.


The event also featured an Aerosol & Dispensing Conference. This featured a who’s who of global brands discussing the latest market trends, challenges and opportunities.


“I saw a great variety of packaging innovations from Chinese and international suppliers at ADF&PCD Shanghai. As Chief Designer of Shanghai Jahwa Corporation I found this event highly relevant for packaging design professionals like me as it also provioed an amazing networking opportunity.” Mr Xu Jun, Chief Designer, Shanghai Jahwa Corporation


Alongside these educational opportunities, ADF&PCD hosted leading exhibitors from around the world, such as Dongguan Mingfeng Packaging, Kurz Group, Lindal Group, Stribbons, Clayton Corporation and Dongguan Mingfeng Packaging Co., Ltd.


Ric Berger, Director of Sales at Clayton Corporation, commented: “We made some really good contacts that we wouldn’t have been able to meet anywhere else, including useful prospects from Singapore, Malaysia and Japan. For the aerosol industry it is the best place to meet big brands with real projects.”


Carol Lee, Marketing Manager at KURZ, agreed: “The most successful thing about the show has been the companies we have been able to meet. We had really good conversations with all the major brands, including L’Oréal, Uniliver, Shiseido and many more.”



For further information, visit the website or contact the show team on +44 (0)20 3196 4425 and

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To request images, interviews, or for more information, please contact David Brewer at Energy PR on 01993 823011 or email


About ADF&PCD Shanghai

ADF&PCD Shanghai followed the successful format established by its Paris and New York shows, with educational and inspirational conference programs hosted by industry pioneers and thought leaders,

Information about Easyfairs

Easyfairs enables communities to “visit the future” at must-attend events that anticipate their needs and present solutions in the ideal format.

Through Easyfairs, the Group currently organises more than 200 events in 19 countries (Algeria, Austria, Belgium, China, Denmark, Emirates, Finland, France, Germany, the Netherlands, Norway, Portugal, Singapore, Russia, Spain, Sweden, Switzerland, the United Kingdom and the United States).

In the United Kingdom, these events include Packaging Innovations (Birmingham & London), Empack, Label&Print, Advanced Engineering, CCR Expo and Lab Innovations. Events organised by the UK & Global division internationally include: StocExpo and the Tank Storage portfolio of events (Rotterdam, Antwerp, Dubai, Singapore, Hamburg and Shanghai) and the publication, Tank Storage Magazine; ADF (Aerosol & Dispensing Forum) and PCD (Packaging of Perfumery, Cosmetics & Design) in Paris, New York and Shanghai, through Easyfairs Oriex; and Maghreb Pharma, Dentex and Medex in Algiers, through Easyfairs Northeral.

And through Artexis, the Group manages 11 events venues in the Benelux and Nordic regions (Ghent, Antwerp, 2 venues in Namur, Mechelen-Brussels North, Mons, Hardenberg, Gorinchem, Venray, Stockholm and Malmö). The Group employs more than 700 people and expects to generate revenues in excess of €169 million for its financial year 2016-2017.

Artexis Easyfairs strives to be the most adaptable, agile and effective player in the events industry by employing committed individuals, deploying the best marketing and technology tools, and developing strong brands. Visit the future with Artexis Easyfairs.

For more information, visit our website