Press Release 1st January

Press Release 3rd January 2018

The Pentawards Conference and Winner’s Exhibit Comes to China

The Pentawards, the most prestigious worldwide competition exclusively devoted to packaging design, will host a dedicated conference in China in collaboration with ADF&PCD Shanghai 2018. As part of this partnership The Pentawards Exhibit will showcase a selection of the 2017 award-winning packaging, offering visitors the unique opportunity to gain a global perspective of the best and most creative packaging designs from the last year.

ADF&PCD Shanghai 2018, which is China’s only dedicated event for the aerosol, dispensing, perfume and cosmetic packaging community, held at Shanghai MART on 28 & 29 March, will welcome big-name brands, cutting-edge innovation and top design agencies. Not only will the show benefit from the industry-leading Pentawards Conference, but The Pentawards Exhibit will provide visitors with a first-hand look at the best and most creative packaging designs from the last year.

Paul Macdonald, Global Brand Director of the Easyfairs Packaging Portfolio, comments: “It’s really exciting to have The Pentawards on board for this year’s show, with some of the best and brightest minds from the packaging design world set to speak as part of the conference programme. Attendees will learn the best ways to tell a brand’s story, how to deliver innovation through design, and how to turn packaging challenges into opportunities. Having The Pentawards Conference at ADF&PCD Shanghai adds a unique gravitas to an already packed show, and helps us build on the momentum generated by our sister shows in Paris and New York.”

The dedicated packaging design-focused conference will be hosted and chaired by Rhonda Jiang, Editor-in-Chief at Package & Design Magazine, and will boast major names from all over the globe, specifically focusing on the creative design community. For example, Laurent Hainaut, President and Founder of forceMAJEURE, will be headlining the conference programme. forceMAJEURE is one of the leading international design houses, specialising in brand creation, brand renovation, product design and innovation, whilst Hainaut brings with him expertise from working on accounts including Unilever, Diageo, PepsiCo, Danone Waters, L’Oréal, Revlon and many others.

Ippei Murata, Art Director of Packaging Design at Shiseido, will be taking to the stage to discuss the challenges and opportunities associated with developing a packaging design team for the Chinese market. Murata joined Shiseido, one of the leading cosmetics companies in the world, in 2001 helping to design the global Shiseido brand and establish it as a leading makeup brand in Japan. After a stint at Shiseido Europe, she moved to Shanghai to develop the package design team.

Also speaking as part of The Pentawards will be MS Xiaojing Huang, Strategic Director at YANG DESIGN. YANG DESIGN is one of the most forward-looking product strategy and design consultancies in China, with both international and local experience. Not only is Huang an internationally renowned Design Strategist and Trend Expert, but she is also a leading figure within the Chinese design marketplace.

In addition to big name speakers and international brands taking part in the conference, cutting-edge and innovative topics will also be on the agenda, with the theme for the 2018 conference finalised as ‘how can you turn design challenges into opportunities?’. Visitors to The Pentawards Conference can expect to hear an array of subjects, ranging from ‘How to meet the expectations of the always connected and demanding millennials’ and ‘Store Shelf vs E-Commerce. Do they require different packaging?’, through to ‘The importance of ensuring brand recognition and identity’ and ‘Why the future of packaging must be both interactive and responsive’.

Macdonald concludes: “The Pentawards is recognised around the world, not only because of the major names it attracts, but also the subjects it covers. Anyone with an interest in packaging design will not want to miss The Pentawards Conference or The Pentawards Exhibit at ADF&PCD Shanghai 2018. It is inspirational, educational and innovative, offering something for everyone.”

For further information, visit the website or via the show team on +44 (0)20 8843 8800 or

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To request images, interviews, or for more information, please contact David Brewer at Energy PR on 01993 823011 or email


About ADF&PCD Shanghai


ADF&PCD Shanghai will follow the successful format established by its Paris and New York shows, with educational and inspirational conference programs hosted by industry pioneers and thought leaders, The Innovation Awards which celebrates the very best innovations from around the aerosol, dispensing, personal care and cosmetic industry as well as the main exhibition which will showcase over 100 focused suppliers dedicated to the aerosol and beauty packaging markets.



Information about Easyfairs

Easyfairs enables communities to “visit the future” at must-attend events that anticipate their needs and present solutions in the ideal format.

Through Easyfairs, the Group currently organises more than 200 events in 19 countries (Algeria, Austria, Belgium, China, Denmark, Emirates, Finland, France, Germany, the Netherlands, Norway, Portugal, Singapore, Russia, Spain, Sweden, Switzerland, the United Kingdom and the United States).

In the United Kingdom, these events include Packaging Innovations (Birmingham & London), Empack, Label&Print, Advanced Engineering, CCR Expo and Lab Innovations. Events organised by the UK & Global division internationally include: StocExpo and the Tank Storage portfolio of events (Rotterdam, Antwerp, Dubai, Singapore, Hamburg and Shanghai) and the publication, Tank Storage Magazine; ADF (Aerosol & Dispensing Forum) and PCD (Packaging of Perfumery, Cosmetics & Design) in Paris, New York and Shanghai, through Easyfairs Oriex; and Maghreb Pharma, Dentex and Medex in Algiers, through Easyfairs Northeral.

And through Artexis, the Group manages 11 events venues in the Benelux and Nordic regions (Ghent, Antwerp, 2 venues in Namur, Mechelen-Brussels North, Mons, Hardenberg, Gorinchem, Venray, Stockholm and Malmö). The Group employs more than 700 people and expects to generate revenues in excess of €169 million for its financial year 2016-2017.

Artexis Easyfairs strives to be the most adaptable, agile and effective player in the events industry by employing committed individuals, deploying the best marketing and technology tools, and developing strong brands. Visit the future with Artexis Easyfairs.

For more information, visit our website