GUEST is a great event where hoteliers will get to know the industry's future. There will be workshops and discussion panels where we will be able to interact and talk about sector trends in a moment in which we have to improve the quality and profitability of Spanish tourism.

We are very proud that CEHAT and ITh, key players with great knowledge and experience in the industry, promote this event. This means that GUEST is clearly the event that the hospitality industry was waiting for.

In GUEST we will be focusing on the latest trends that will set the future of the hospitality industry. Some issues to be considered will be: how the final user perceives Artificial Intelligence and Big Data in the Tourism Industry, new business models, the progress in semantic technology, natural language recognition, machine learning, voice recognition (Siri, Alexa, Google Home) and augmented and immersed reality; all of which will change buying habits and our experiences in our tourist destinations.

We all have to make efforts to put into practice the great opportunities offered by innovation. If we want to survive in this changing world we must design products and experiences for the new customers of the 21st Century.

Our aim is to try to offer the client technological products that solve everyday problems. For this, we think that technology must always be accompanied by three basic pillars: customer experience, respect for the environment and energy efficiency. Through this vision, we want to convey in GUEST a solid proposal perfectly adapted to the Hospitality sector

GUEST will note, at this great hospitality event, that technology is revolutionizing the tourism industry and will show how the latest tools, such as apps and chatbots, improve the experience of guests and enhance the service and profitability of hotels

It is clear that we are in a constant digital transformation. It is critical for the industry to know the innovative trends that can bring value to your business while being aware of what the consumer wants. Guest is committed to innovation, and to be the linking platform for the different ecosystems that allow and will permit this digital transformation to become a reality in the hospitality sector.

We think that GUEST will be an extraordinary meeting point in which you will be able to know all the digital transformation trends that pass through the hotel world. We will be there to learn more about the challenges that concern the industry, while giving some of the answers that technology can offer.

We thank Guest for the invitation to participate in the event to explain the great possibility of improvement that have professionals of the sector as Directors of Hotels and Chains, Apartment and software in tourism Managers.

En Guest encontramos la respuesta a las necesidades de los viajeros que, hoy en día, buscan una experiencia sin contratiempos y coherente entre dispositivos y canales, y en su idioma nativo. Por ello es importante que ofrezcamos una coherencia de marca con una única voz global y con relevancia regional.

Guest will allow the hospitality sector access to the main technological players and be able to check the specific solutions that we dispose of for facilitating innovation in their hotels and their technological transformation.