GUEST 2017
Palacio Municipal de Congresos de Madrid
Madrid, Spain
28 - 29/11/2017

Thank you very much for being part of Guest Madrid 2017!

OCTOBER 28th & 29th

GUEST is an innovation event for the hospitality sector, powered by CEHAT and ITH, and organized by Easyfairs, the largest private organiser of professional events in Spain.


During 2 days, GUEST will showcase the latest technological developments applied to the hospitality industry, the best outsourcing & facility management solutions, the latest trends in catering, the best services aimed at improving the customer experience, generating higher revenues and lower costs.


Over 14,000 visitors will be attending and participating in various workshops, debates, discussion panels, presentations, conferences and networking areas.


GUEST SUMMIT will focus on key issues to help us visit the future of the industry.

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GUEST is a great event where hoteliers will get to know the industry's future. There will be workshops and discussion panels where we will be able to interact and talk about sector trends in a moment in which we have to improve the quality and profitability of Spanish tourism.

Juan Molas

President of Cehat

We are very proud that CEHAT and ITh, key players with great knowledge and experience in the industry, promote this event. This means that GUEST is clearly the event that the hospitality industry was waiting for.

María José Navarro

Director general of Easyfairs Iberia

In GUEST we will be focusing on the latest trends that will set the future of the hospitality industry. Some issues to be considered will be: how the final user perceives Artificial Intelligence and Big Data in the Tourism Industry, new business models, the progress in semantic technology, natural language recognition, machine learning, voice recognition (Siri, Alexa, Google Home) and augmented and immersed reality; all of which will change buying habits and our experiences in our tourist destinations.

Álvaro Carrillo de Albornoz

Instituto Tecnológico Hotelero General Director

We all have to make efforts to put into practice the great opportunities offered by innovation. If we want to survive in this changing world we must design products and experiences for the new customers of the 21st Century.

Ramón Estalella

Secretary General of Cehat

Our aim is to try to offer the client technological products that solve everyday problems. For this, we think that technology must always be accompanied by three basic pillars: customer experience, respect for the environment and energy efficiency. Through this vision, we want to convey in GUEST a solid proposal perfectly adapted to the Hospitality sector

José Antonio Candil

Director of Professional Division of Dyson Iberia

GUEST will note, at this great hospitality event, that technology is revolutionizing the tourism industry and will show how the latest tools, such as apps and chatbots, improve the experience of guests and enhance the service and profitability of hotels

Joan Llado

CEO de Stay App

It is clear that we are in a constant digital transformation. It is critical for the industry to know the innovative trends that can bring value to your business while being aware of what the consumer wants. Guest is committed to innovation, and to be the linking platform for the different ecosystems that allow and will permit this digital transformation to become a reality in the hospitality sector.

Mariona Campmany


We think that GUEST will be an extraordinary meeting point in which you will be able to know all the digital transformation trends that pass through the hotel world. We will be there to learn more about the challenges that concern the industry, while giving some of the answers that technology can offer.

Luis Bendito

Subdirector de Quonext

We thank Guest for the invitation to participate in the event to explain the great possibility of improvement that have professionals of the sector as Directors of Hotels and Chains, Apartment and software in tourism Managers.

David Senar

General Manager ARAVOLO.COM

En Guest encontramos la respuesta a las necesidades de los viajeros que, hoy en día, buscan una experiencia sin contratiempos y coherente entre dispositivos y canales, y en su idioma nativo. Por ello es importante que ofrezcamos una coherencia de marca con una única voz global y con relevancia regional.

Icíar López-Aranguren

Country Manager, Lionbridge España

Guest will allow the hospitality sector access to the main technological players and be able to check the specific solutions that we dispose of for facilitating innovation in their hotels and their technological transformation.

Daniel Just Masip

Hospitality Business Unit Director


Av. Capital de España, 7, 28042 Madrid