Perfect Product Information is the Key to Success in Micro-Moments
Providing high quality product content is the key to success in in digital commerce. Consistent, timely and high-quality content generates interest, provides great customer experiences, and contributes to higher conversion across all sales channels, at any moment. Product Information Management, or PIM, helps organizations excel in content creation and management. It is a cornerstone of successful digital transformation. In his presentation, Henrik will give you an overview of the PIM concept and the benefits it brings to B2B and B2C companies.