Hybu Cig Cymru – Meat Promotion Wales (HCC) is the industry-led organisation responsible for the development, promotion and marketing of Welsh red meat.
Developing the market
HCC is active in many important markets worldwide: developing and strengthening business opportunities for Welsh red meat exporters. At home HCC works with retailers,and foodservice operators, undertaking regular promotional programmes for Protected Geographical Indication (PGI) Welsh Lamb and Welsh Beef
Protected Geographical Indication (PGI)
Control and monitoring throughout the rest of the supply-chain is undertaken by local authority Trading Standards Officers. This ensures that only lamb and beef which meet the specifications is sold to consumers as Welsh.
Born and reared in Wales;
Fully traceable; and
Slaughtered and processed in an HCC approved abattoir/ cutting plant.