Stand C 10
epda is the leading European network uniting internationally minded designers and agencies, who value contact and interaction with peers.
epda members have their focus in packaging and brand design - including graphic, product, industrial, retail, digital and communication design.
epda provides a platform to exchange, to network, to get inspired and to socialize.
This platform is meant to serve and enhance communication between all key stakeholders in brand and package design – brand owners, brand designers and packaging chain suppliers.
FACTOR has developed a truly disruptive packaging solution. The Micro-Drip-System is a complex garden irrigation system consisting of 79 single products/parts and 7 sets. To make the system attractive and comprehensive we have turned the blister card around and print on the former back of the card. This enhances the communication cause we gain up to 60% more space for communication. And it ties in better with the boxed sets. If customers want to see the original product it’s only a ’turn of the card’ away. There is no comparable approach in the market. The new product presentation is neat, clean and uncluttered, but most of all we created value as it caused a significant rise in sales for Gardena.
“This Is Not Calvados” is a premium product targeted at Calvados enthusiasts. It is made by a small Finnish distillery using only biodynamic, naturally grown apples, no food colour and no other artificial additives. Since the beverage was made for a niche market with fierce competition, the packaging design of the numbered bottles has been made to stand out and distinguish itself from other products in its category. The clear statement on the label “This Is Not Calvados” communicates the genre and challenges Calvados products outside the Normandy. The design aims to create a natural and hand-made look and feel. The light but strong package, made of environmentally friendly cardboard, also protects the product during transportation. In addition, it is stackable and, thus, can be turned into nice display sets in tax-free shops and other retail stores. The bottle’s masculine form and the straightforward design of its label, featuring grotesque Franklin Gothic lettering, lend it a pure and powerful image.
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