Stand C 1
WHO IS HAPPY WITH JUST A PRETTY PACKAGE WHEN IT’S REALLY AN EXPERIENCE YOU WANT?
More than three out of four buying decisions are made from the gut. This shows that the packaging and point of sale play an enormous role in the presentation of your product.
Yet the “first moment of truth” or “out of the box experience” remain empty slogans if they aren’t planned, designed and executed smartly. From a purely technical point of view, most projects have critical restrictions – maybe during the filling process, or due to special requirements for the production of primary and secondary packaging. On the other hand, the needs and wishes of the users and consumers are specific: they increasingly expect at least a minimal level of sustainability and at the same time they want a unique and relevant product experience – all of which ultimately has to positively contribute to the brand.
We are experts at orchestrating this extremely complex system: Our areas of expertise ensure that you will receive innovative packaging and POS solutions that satisfy the technical requirements as well as the customers’ emotional needs.
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