6 seminars

Be inspired and expand your skills through our fabulous seminar program with excellent international speakers. All seminars are free of charge and no registration is required. This year, the program is more international than ever, with speakers from the USA, Japan, UK and the Netherlands.

We update the program regularly, so please check in occasionally to see what has been added!


Stage 1 is sponsored by Kartongbolaget 

9.00 - 9.30 | 6 of October | Scene 1

Rønnaug Vinje

Can innovative packaging solve the climate challenge?

Coca-Cola aims to be the industry leader with sustainable packaging and climate. But what does sustainable packaging mean? And how can packaging made from plants help solve the climate challenge? Rønnaug Vinje, sustainability manager at Coca-Cola European Partners in Sweden, linking climate change to Coca-Cola's latest innovation, the new PET bottle PlantBottle made with 100 percent plant.

Suggestion: Start the day with a networking breakfast, 8.30-9.00 at Scene 1 followed by this seminar at 9.00 >> Register here

09.30 - 10.00 | 6 of October | Scene 1


PIDA – Bringing Talent and Creativity into Light

PIDA – BillerudKorsnäs’ Packaging Impact Design Award -  is about Packaging Design, Creativity and Innovation. Every year we challenge students just so that they can challenge us back. PIDA is a hub for new ideas and inspiration, and in many cases the first interaction students have with our company. We want to use it to present the packaging creators and professionals of the future. 

Elin Li – Business Development Director Cartonboard

09.30 - 10.15 | 6 of October | Scene 2

Paneldebattens deltagare

Panel discussion - How do I choose the right packaging?

Participants: Erik Lindroth, Pontus Alm, Ulrica Edlund and Per Rosander 

10.00 - 10.45 | 6 of October | Scene 1

Nancy Janes

Brands Love Digital Print - How to use digital printing to increase customisation to drive personalisation and profits

We believe in a world where printing is not just a task, but an act that has the potential to always creates something unique. Where brands will be able to keep reinventing their own offering, the way they engage with their audiences, and the experiences that they create for them. 

Print, along with HP digital printing technologies has an untapped potential and this session aims to present “The Art of Possibilities” as it all starts with a Big Idea”.

Nancy Janes, WW Graphics Business Development Director, Hewlett-Packard

10.30 - 11.15 | 6 of October | Scene 2

Karin Bodin

Sustainable leadership 

Karin Bodin, CEO, Polarbröd

11.00 - 11.45 | 6 of October | Scene 1

Debbie Millman

Innovative and creative packaging design in order to build strong brands

Debbie Millman, named “one of the most influential designers working today” by Graphic Design USA, Debbie Millman is also an author, educator, brand strategist and host of the podcast Design Matters. Chief Marketing Officer at Sterling Brands, where she has worked with over 200 of the world’s largest brands, including the redesign of Burger King, merchandising for Star Wars and the positioning and branding of the No More movement.

11.30 - 12.15 | 6 of October | Scene 2



12.00 - 12.45 | 6 of October | Scene 1


Brands sharpen and story building through packaging systems

Leland Maschmeyer, Executive Creative Director Founding Partner, Collins. Leland is the co-founder and executive creative director of Collins – a brand and design consultancy in New York and San Francisco. His work has won every major award for creative and strategic excellence including a place in the Museum of Modern Art’s permanent collection. This portfolio includes global reinventions of Spotify, ALDO, and Vitaminwater; design of The Microsoft Store; packaging design for Target and eos; creation of Azealia Banks’ “Wallace” music video.

12.30 - 13.15 | 6 of October | Scene 2

Sophie Albrektsson

Can customers rely on the packaging text?

Lately, more and more companies cheat with the food safety. How can labeling and certification ensure the saftey in the food chain? How does it happen? How can consumers rely on that the labeling is correct? Sophie Albrektsson, with several years of experience as Program Manager Food and Agri Sweden Intertek, explains how companies can improve food security and credibility.

Sophie Albrektsson, Programme Manager Food, Intertek

13.00 | 6 of October | Scene 1


See the future of design at the show! 

We recognise and applaud the the winner in our Design Challenge competition and The Packaging contribution of the year

13.15 - 14.00 | 6 of October | Scene 1

Ronald Lewrissa

Internet of Packaging

Ronald Lewerissa, founding partner and creative director of FLEX/design, a leading ‘Dutch Design’ firm of 30+ designers and engineers. Broad international experience and a track record in creating value through design for great companies and organizations world wide. Responsible for iconic packaging designs like the Grolsch swing-top bottle, Hero’s Fruit2day or the Lego and Duplo boxes. His work has won many international design awards and is part of the permanent collection of museums like MoMa in NY and the Stedelijk Museum Amsterdam. As innovation leader playing a role in solutions for the environmental and social challenges that our modern society is facing.

13.45 - 14.30 | 6 of October | Scene 2


Interview: Per Lindberg, CEO, BillerudKorsnäs

14.00 - 14.20 | 6 of October | Scene 1


Digital printing, the future for brand owners… today!

14.30 - 15.00 | 6 of October | Scene 1


The future of design

Karim Rashid, one of the most prolific designers of his generation. Over 3000 designs in production, over 300 awards and working in over 40 countries attest to Karim’s legend of design. His award winning designs include packaging for Method, Paris Baguette, Kenzo and Hugo Boss. 

14.40 - 15.00 | 6 of October | Scene 2

15.00 - 15.45 | 6 of October | Scene 1

Sandra Pousette

Does your packaging support your business?

Seminars 5 october
register to the event