5 october seminars

Be inspired and expand your skills through our fabulous seminar program with excellent international speakers. All seminars are free of charge and no registration is required. This year, the program is more international than ever, with speakers from the USA, Japan, UK and the Netherlands.

We update the program regularly, so please check in occasionally to see what has been added!


Stage 1 is sponsored by Kartongbolaget 

9.15 - 10.00 | 5 of October | Scene 1


Don’t be afraid of being different

Peter Neumeister, Managing/Creative Director & grundare, Neumeister Brand Design Agency

Suggestion: Start the day with a networking breakfast, 8:45 - 09:15 at Scene 1 followed by Peter Neumeister at. 9:15, >> Register here

9.30 - 10.15 | 5 of October | Scene 2


Let your brand shine!

A new type of electronic shelf labels, Touchinglight, is now being launched. The patented technology makes it possible to influence consumer in purchasing situations and influence which product they choose. Chris Magnusson, Swedbrand Innovations, will present some customer applications for leading brand owners.

Chris Magnusson, Director, Swedbrand 

10.00 - 10.45 | 5 of October | Scene 1

Trend spotting with BAS

Each year, the strategic design and branding agency Bas makes a report on the key consumer trends. What are the biggest trends, the challenges they bring, and what is required of the design to meet current consumer behavior? This is illustrated by both international and Swedish case.

Marie Wollbeck, Creative Director, Partner, design- and branding bureau BAS 

10.30 - 11.15 | 5 of October | Scene 2

Framtiden ledare

Panel discussion - The furture leaders in the packaging industry

11.00 - 11.45 | 5 of October | Scene 1


The iFoodbag Story and Production

Robert Grenmark, Executive Vice President Sales, ifoodbag

11.30 - 12.15 | 5 of October | Scene 2

thw world

In what areas need the packaging industry raise their level of competence to be internationally competitive in the future?

Tony Spodnjak from Packbridge give a lecture based on input from Packbridge network in 2016

12.00 - 12.45 | 5 of October | Scene 1


Translucent Innovation® – Safe Open Innovation for Free

Erik Ronne, Head of open innovation, SP 

12.30 - 13.15 | 5 of October | Scene 2

Karin Wagner

The (un) sustainable package

Karin Wagner, researcher and author, University of Gothenburg

13.00 - 13.45 | 5 of October | Scene 1

Fumi Sasada

Creation of brand power by package design

Fumi Sasada, President of the Japan Package Design Association (JPDA) and President of the Council of the Design Association of Japan. Written the book; The Eight Elements of Powerful Package Design.

13.30 - 14.15 | 5 of October | Scene 2

ulrika lilja, stora enso

How does the future of bioeconomy affect packaging?

Marcus Petersson, editor at Packmarknaden interviews Ulrika Lilja, Communcation Manager, Stora Enso

14.00 - 14.30 | 5 of October | Scene 1

Fredrik Stensson

Packaging trends within e-commerce

Fredrik Stensson, Market Manager, Stora Enso

14.30 - 15.00 | 5 of October | Scene 1


Digital printing, the future for brand owners… today!

14.30 - 15.15 | 5 of October | Scene 2


Could 3D-printing and the internet change the way we make things forever? 

Hedwig Heinsman, one of the founding partners of DUS Architects and 3D Print Canal House. 

Can we in the near future e-mail buildings to each other? And what if we can print a building, shredder it, and then print something new with the same material? How will this have a positive effect on the environment and the economy? And how will it influence our notion of craftsmanship? 

One of the founders of DUS Architects, initiators of the 3D Print Canal House, an exhibition, research- and building site for 3D Printing Architecture, where an international team of partners collaborates in ‘research & doing’ linking science, design, construction and community, by 3D printing a canal house at an expo-site in the very heart of Amsterdam.

15.00 - 15.45 | 5 of October | Scene 1


The future of design

Karim Rashid, one of the most prolific designers of his generation. Over 3000 designs in production, over 300 awards and working in over 40 countries attest to Karim’s legend of design. His award winning designs include packaging for Method, Paris Baguette, Kenzo and Hugo Boss. 

15.30 - 16.15 | 5 of October | Scene 2


Carton or plastic? That's the question!

The pros and cons are discussed by Jonas Adler, Iggesund and Novamont of Italy. The discussion is led by Bosse Wallteg, communication manager, Packbridge and edit in chief, Nordemballage

16.00 - 16.45 | 5 of October | Scene 1

Fredrik & Magnus, Snask

Make enemies and gain fans

Snask will talk about how to make enemies and gain fans. This means they believe that brands have to stand out as well as stand up for their own beliefs. Being bold and colorful. They will go through a few cases to show how this can be made as well as show how they work with their own brand, something that a lot of creative agencies easily forget.

Fredrik Öst & Magnus Berg, Snask. internationally renowned rockstar creative agency that creates the heart & soul of brands. They create new brands and rejuvenate old ones. They knock off all types of branded material for print, web, film and experimental advertising. Their name means candy, filth and gossip and everywhere they go they make a couple of enemies and millions of fans. After headlining the biggest conferences around the globe Magnus and Freddie(founders) have become two of the most experienced talkers within design and branding.

seminars 6 of october
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