A workshop with Lars Wallentin during which Lars will give advice on how to be a better communicator and how to objectively judge creative work. The session will be divided in two parts with a coffee break in between.
Part one: A PowerPoint slide show with numerous advice from Lars’ 50 years’ experience in developing unique design solutions in various media.
Part two: An interactive exercise during which the participants will judge 12 design proposals and find out which of them have the potential of being a success story.
Born in Sweden and educated at the Graphic Institute in Stockholm, Lars Wallentin moved 1964 to Switzerland to the Nestlé headquarters where he was responsible, during almost 40 years, for the development of creative design solutions for the strategic brands such as Nestlé, Nescafé, Maggi, Buitoni, Nesquik and KitKat.