Empack Stockholm 2016 - Kistamässan, 05 - 06 October 2016

The future of packaging technology

Swedbrand Ltd

Swedbrand Ltd

Stand J:04.

Contact details

7/F Hongkong
China
swedbrand.com

Try to imagine a world without packaging.
Where would you store your pasta? How would you carry home your groceries?
How would you wrap a gift?

We have always been passionate about the power of packaging. It is crucial to understand how a bag or a box embodies a brand – its interaction with people in their everyday life, as well as the lasting value it creates. Therefore, we focus on the end-result right from the beginning.
We create packaging that gets products chosen and turns your brand into a touchable experience.

Around the world we help solve packaging challenges; we understand your market, your product and speak your language.

We come in where you need us. You can develop customized packaging with us or choose from our standard items. We can help you with any of your packaging needs, from development and design, to production and logistics. Choose the whole package or just the part you need.

Swedbrand is a global, strategic and innovative packaging company focused on building brands through packaging. Founded in 2006 by Swedish nationals, the company serves international clients in 17 countries from offices in Shanghai (Head Office), Hong Kong, Ho Chi Minh City, London and Tallinn.

SERVICES
Branding & Design; Insight, Strategy, Naming, Identity, Activation, Workshops and Consulting.
Packaging Design; Concept development, Graphic and Structural Design, 3D Renders and Animations, Art-working and Pre-press.
Sampling; White samples, Final samples, Mockups and material expertise consulting.
Quality Control; In-house QC staff, AQL, Inspections.
Packaging Production; We help with packaging production worldwide with factories in 13 countries.
Global Logistics; We make sure your packaging arrives in good conditions to the specification and standards you require.

Swedbrand help with packaging solutions for clients such as;
Swarovski, H&M, Swatch, Rado, SCA and Porsche.

More information
swedbrand.com
swedbrand.com/innovations
touchinglight.com

Products

  • TopFlow - the next generation technology for Bag-in-Box wine and beverage

    Bag-in-box wines just got so much better! No longer do you have to hold the bag-in-box in mid air pouring your glass of wine. No longer do you need to have it at the side of table or on a stand. No longer do you have to take the bag out of the box to get that last bit of wine out. TOPFLOW is a new patented technology, which enables the wine to be poured from the top.
    A bottom plate inside the box is attached to a spring wire that pushes the wine toward the faucet at the top. The plate is easily inserted into any ordinary bag-in-box wine during the packaging process. The producer of wine would still be able to buy the inner bag and box from their current supplier. TOPFLOW is a new standard for bag-in-box wine and allows for excellent economies of scale for the mass market.
    With a market of around 40 million boxes sold per year and a total global market of around 800 million, Sweden is a big buyer for bag-in-box and it will be the market of TOPFLOWs launch. Other companies from Asia and the Americas have shown interest but the next direct markets we will enter after Sweden are Germany and UK early next year.
    “We wanted an accessible way of tapping wine, without having to take the bag out of the box to get the last bit of wine out. TOPFLOW is an insert tray which is placed in the bottom of any bag in box. To create the right amount of velocity strength was on of the main challenges. We are now at 97% of wine will be dispensed out of the box thus also creating a great environmental benefit with using the TOPFLOW technology”
    - Carlos de la Fe, Inventor, and Chris Magnusson, Director, Swedbrand Ltd.
    TopFlow can also be used on the market for shampoo and cleaning products, as well as 5 and 10L box sizes.
    TopFlow is a patented technology held by Swedbrand Innovations AB, a part of Swedbrand Group.

    http://www.swedbrand.com/innovations

  • TouchingLight

    Imagine taking a product off the shelf and a competing
    brands shelf display lights up! TouchingLight is an LED display which is simply placed on a
    retailer’s shelf where the price tags normally are. The display briefly lights up and grabs the
    customer’s attention and then fades away, using little energy and is an unaggressive nonverbal
    communication. The actual display is LED backlit only, meaning that normal labels of any
    message can be easily inserted into the display and changed regularly by store staff. The
    technology is developed in Sweden and is fully patented and ready for global launch in 2015.
    Touchinglight can already be found in retails stores across Sweden. Global well known brands in
    beverage, dairy, tobacco and foods have opted to go with Touchinglight displays due to their
    brilliant way of grabbing customers attention at the time of their decision making.
    “We were looking for a portable shelf display that would catch the customer’s attention by
    being lit constantly. However, the life span of the batteries of such a device would be
    insufficient. By keeping a sustainable mindset, TouchingLight rectified this issue by lighting up for
    one second after sensing the vibrations from the shelf. One of the many usages for
    TouchingLight is that it can display whatever message the brand wishes to enhance in their
    marketing campaign.
    We wanted the display to be simple while covering the complex technical side, which was the
    filtering out the irrelevant types of vibrations on the shelves, caused for example by the normal
    buzzing sound found in most refrigerators.” - Carlos de la Fe, Inventor, and Chris Magnusson,
    Director, Swedbrand Ltd.

    Touchinglight is a patented technology held by Swedbrand Innovations AB, a part of
    Swedbrand Group.

    http://www.touchinglight.com

  • Easysnap - The One Hand Opening Unit Dose

    The only worldwide one hand opening and dispensing unit dose (pouch) for liquid products.
    Now also available on the UK market.

    Easysnap Technology has created Easysnap®, a single dose with a worldwide patented opening system, unique and revolutional: it opens and dispenses product with only one hand, with no effort, no stress.

    Until now we are used to open a single dose container with two hands. However it was often not sufficient and we had to help ourselves with our own teeth. From now on we just have to take an Easysnap with one hand and fold it with two fingers...
    While the sachet is folded, a previously mechanically made center cut (patented) tends to break open progressively, according to the exercised pressure during folding. This allows the product to flow out in a completely controlled manner.

    Innovative - Smart - Worldwide Patented

    NEWS
    Easysnap Bio Based - made of 92% bio-based content. The only bio-based pouch having 92% green technology.

    Our range of bio-plastics derived from renewable resources. Bio-based laminates product with bio-based PE film
    - PET + ALU + bio-based PE
    - PET + bio-based PE

    Bio-based raw materials derived from renewable sources up to 80 %, according to ASTM D6400 standard.
    Bioplastics raw materials are based on plants rich in carbohydrate such as grains or sugar beets/cane.

    The bio-based PE polymers actually used in our innovative Easysnap sachets are derived from sugar cane. Due to the structure of our unique and patented Easysnap sachet (PLA 440 micron , ALU 7 micron, PE GREEN 50 micron) the bio-based materials used are in a percentage up to 92%.


    If you are interested knowing more about Easysnap, please drop by our stand at the fair and talk to us and we show you how it works.
    Very welcome!

    http://www.easysnap.com/

  • SB|TWO - Swedbrand Secondary Packaging

    SB|TWO is Swedbrand´s business area offering secondary packaging with global production and logistics.

    Swedbrand have always been passionate about the power of packaging. It is crucial to understand how a
    bag or a box embodies a brand – its interaction with people in their everyday life, as well as the
    lasting value it creates. Therefore, we focus on the end-result right from the beginning. We create
    packaging that gets products chosen and turns your brand into a touchable experience.

    Around the world we help solve packaging challenges; we understand your market, your product
    and speak your language.

    We come in where you need us. You can develop customized packaging with us or choose from
    our standard items. We can help you with any of your packaging needs, from development and
    design, to production and logistics. Choose the whole package or just the part you need.

    www.swedbrand.com

  • SB|WOW - Swedbrand Premium Packaging

    SB|WOW is Swedbrand´s business area offering premium packaging with global production and logistics.

    Swedbrand have always been passionate about the power of packaging. It is crucial to understand how a
    bag or a box embodies a brand – its interaction with people in their everyday life, as well as the
    lasting value it creates. Therefore, we focus on the end-result right from the beginning. We create
    packaging that gets products chosen and turns your brand into a touchable experience.

    Around the world we help solve packaging challenges; we understand your market, your product
    and speak your language.

    We come in where you need us. You can develop customized packaging with us or choose from
    our standard items. We can help you with any of your packaging needs, from development and
    design, to production and logistics. Choose the whole package or just the part you need.

    www.swedbrand.com

  • SB|ID - Swedbrand Innovation & Development

    SB|ID is Swedbrand´s packaging innovation and development team located in Shanghai and London.

    Our team help you develop brands that get chosen.

    A brand should be a vivid, living, and dynamic entity with a unique and engaging expression – not a static outcome from a manual.
    So, for us to help developing brands that get chosen, we believe there’s more than the packaging that can be evaluated and revived.

    The brand strategy and its positioning needs to be translated into the overall design to create a
    unified value – that’s why we think of brand strategy and design as inseparable. Also, that’s why
    we find it important to offer you services beyond design.

    We develop holistic brand positioning through customer analytics, brand equity valuation, value
    proposition, as well as pinpointing brand features, differentiation, and personality. Simply put, we
    come in where you need us. Do you need insights report of the trends, opportunities and
    challenges in a certain market or industry? Do you want to create or update your brand and
    communication platform? We’ve got you covered. As you would expect, we can translate this into
    innovative packaging. Because after all, packaging lets you touch your brand.

    How we can help you!

    INSIGHT
    We help you to make better, more informed decisions about your product, market and consumer.
    - Qualitative & Quantitative Market Research
    - Internal/External Interviews
    - Consumer Insights & Segmentation
    - Market & Industry Study
    - Trend Study

    STRATEGY
    We help to define the meaning of your brand and how to best position it for future growth.
    - Opportunity Space Assessment
    - Brand Equity Analysis & Valuation
    - Value Proposition
    - Brand Positioning
    - Brand Essence & Story
    - Brand Portfolio Strategy
    - New Product Development & Innovation

    NAMING
    We help brands introduce themselves with strong, compelling and memorable names that tell their story.
    - Naming & Verbal Branding
    - Product & Service Naming
    - Taglines & Brandlines
    - Tone-of-voice & Messaging
    - Storytelling
    - Usage Guidelines
    - Decision Tools

    IDENTITY
    We help to give your brand the identity that makes the best, first and lasting impression.
    - Brand & Corporate Identity
    - Product Range Branding
    - Brand Management Tools
    - Brand Architecture
    - Brand Guidelines
    - Brand Training

    DESIGN
    We help to turn brands into memorable and lovable experiences.
    - Packaging - Structural & Graphic
    - Web, Digital & Mobile
    - Communication Materials
    - Video Production
    - Motion Graphics
    - Point-of-sale
    - Product Renders
    - Product Photography
    - Illustration

    ACTIVATION
    We help to turn design concepts into touchable reality that gets chosen by your consumers.
    - Consumer Testing
    - Art-working
    - Pre-press
    - Prototypes
    - Reprographics
    - Language Adaptation
    - Product Line Extension
    - Format Adaptation
    - Finishing and Material selection
    - Environmental Solutions

    www.swedbrand.com

Product news

  • Swarovski Gems

    The Challenge
    Packaging is a diamond’s best friend
    Most of us have seen a watch that is bejeweled with beautiful gemstones. But how did the gemstones end up around the watch? By tracing back the transportation history, we would see how gemstones need to be securely packed for the watch producer to receive them, as to be guaranteed they aren’t counterfeit.
    Basically, that was our challenge for Swarovski Gemstones™. We were asked to develop a more environmental, secure, and premium packaging solution, in order to deliver Swarovski’s hand cut stones to business partners that use them on their
    products.

    The Process
    To create the ultimate trays for Swarovski, we up-scaled the packaging, made sure the production was cost efficient by not wasting any of
    the pulp, and we sought eco-friendly materials.
    There were also more specific requirements to consider, such as the dimensions, weight, shape, texture and colors. For instance, the tray
    had to be able to withstand temperatures of -20°C up to 50°C.
    Yet, when handling gemstones, the packaging should be of an exclusive and premium character, and not solely practical.


    The Result
    Every element and dimension was considered in order to make the most ultimate trays.
    We designed and developed a series of 5, recyclable, sugar cane-based pulp gemstone packages. This way, we created temperature
    resistant, ecofriendly, and premium packages that guarantee Swarovski’s beautiful gemstones to be delivered safe and sound – and sparkly of course.

  • Merci

    The Challenge
    In Europe it is very common to give a box of Merci chocolates as a present. With chocolates so nicely displayed in the box
    and the brand actually being called “Thank you” in French, the message is clear: you want to show someone your
    appreciation and thank him or her.
    The company Storck, owner of the brand Merci, wanted to expand its business to the East and therefore, planned to launch Merci in China. How could Merci win over the Chinese customers the way it did in Europe? Being an unknown brand in China and the fact that the customers would not know what was inside the box where critical challenges faced by the company. The idea seemed to be finding a way to introduce Merci to the customers and to make them familiar with the product. By having presenters in the store to show what was inside a Merci box, Chinese customers would be able to see the product and get an explanation about the different flavors. No real
    Merci chocolate could be used for this purpose, though, as it would result in a mess.

    The Process
    We partnered up with Storck’s branding agency in China to tackle these challenges.
    By making dummies out of acrylic, the chocolate bar’s shape would not change and this material is the most cost-efficient solution
    compared to wax or 3D printing.
    To make the dummies, the actual Merci chocolates had to be examined very closely in order to ensure a result as close to reality as
    possible: once the chocolate bars had been divided into the different colors (dark, milk or white chocolate), they had to be matched with
    the respective acrylic material. After the production of the dummies, they got wrapped into the original wrappers from Germany. Finally,
    the wrapped Merci chocolate bar dummies were sent to the Merci box producer where they were placed into the boxes.

    The Result
    The Merci dummies are ready to be presented and help with the introduction of this product in a new market
    with a new audience. Don’t mix up the real delicious Merci chocolate bars with the replicas when you are in a hurry to try them and beware of sinking your teeth into a Merci dummy; they definitely would not taste the same!

  • The Chocolate Line Packaging Case

    THE CHALLENGE
    Chocolate is not known to be a product that is difficult to sell; most of the world goes gaga over it.

    Because of this widespread popularity, a large number of chocolate brands are fighting for attention,
    which makes attractive packaging a necessity.

    Dominique Persoone, the Michelin Guide recognised chocolatier and creator of The Chocolate Line
    understood the importance of packaging as a competitive advantage. He asked us to create a new
    range of packaging that accurately represents his revolutionary and innovative creations.

    THE PROCESS
    Our focus was to uniquely blend the innovation and heritage of The Chocolate Line.

    Our team studied traditional Belgian chocolate packaging and worked closely with Dominique’s
    team to best understand the company’s vision. We created brand consistency across the
    collection while maintaining the element of family history in the brand.
    Premium, food-graded materials were selected for their appeal and cost-effectiveness.

    THE RESULT
    When the range of five premium ballotin boxes and handmade paper bags, equipped with QR codes,
    were created, produced and shipped a new partnership was formed.
    We are proud to have played a part in taking Dominique Persoone’s chocolate into the luxury arena.
    The Chocolate Line’s updated packaging not only got them the attention they were after but also
    represents where they’ve come from as much as where they are going.

  • Doro Liberto® 820 Smartphone Packaging

    THE CHALLENGE
    Once you’ve bought your new phone, you just want to get it in your hands.

    Only one thing keeps you from it - the box. This shouldn’t be much of a barrier; yet sometimes it really is.
    Instead of getting more excited about your new phone, you get frustrated. You basically need to rip it
    apart, use some kind of tool, or excessive violence to get your phone. And if you can’t open this simple box
    – how brilliant can this phone even be?

    Avoiding this kind of experience, was what we had in mind for the packaging of the Doro Liberto® 820 – a
    smartphone developed by Doro for their senior target group. Doro were looking for a premium openingexperience
    that was designed with a new generation of seniors in mind.

    THE PROCESS
    Simplicity and quality was our focus during our smartphone unpacking research.
    We found what to improve, but more importantly, what to avoid –
    since most solutions are made with a young target group in mind.
    Attention was given to every detail of the opening process.

    THE RESULT
    In October, the Doro Liberto® 820 was launched in 7 markets, in 7 different languages.
    It is sold in our frustration-free, rigid gift box with eco paper pulp tray and revealing levels,
    uncovering all elements in the order they are needed.

    We do know it is the inside that counts; we just want you to get off to a good start.

    "We are proud to present our packaging solution, which is designed with the users in
    mind – just like the Doro Liberto® 820. We wanted a new concept of gift box for our new
    smartphone, the Doro Liberto® 820. The gift box needed to signal a premium and modern product,
    promote Doro and be functionally designed for the senior target group, without being stigmatizing.

    Swedbrand succeeded well in creating a truly unique gift box that we are very satisfied with and
    proud of.”

    Calle Krokstäde
    Doro, General Manager

  • Porsche Keropur Racing History Packaging

    THE CHALLENGE
    Sports car owners want their rides performing at their very best, and a powerful fuel
    additive is exactly what they need. Unfortunately, many dealers still sell fuel additives
    in individual cans, making life more complicated for all drivers. They are hard to store
    and access when refueling and single cans also tend to release very unpleasant odors
    throughout the car.

    Porsche came to us in search of a way for their customers to easily purchase eight bottles of Keropur
    in a single package. They wanted premium packaging that combined portability with an appealing design,
    all this while also reducing unpleasant odors.

    THE PROCESS
    Our team started its creative process by studying traditional fuel packaging;
    Acquiring inspiration from unique packaging solutions provided by other top quality companies.

    Our goal was to develop a foldable, compact and easy-to-carry
    package that could effortlessly hold eight bottles of Keropur oil,
    while keeping the fuel smell contained.

    We wanted the package design to convey the company’s rich
    automotive legacy, so we looked to classic Porsche racing
    posters for inspiration.

    THE RESULT
    The result of our efforts was a success. Our team created
    a practical, sturdy and eco-friendly package design made of corrugated carton.

    It exhibits six different collectible designs reflecting Porsche’s racing history, with integrated
    QR codes for accessibility. This packaging makes Keropur portable while also eliminating the smell
    associated with it.

    Now, drivers won’t need to worry about anything but the ride.

    “Swedbrand really captured the spirit and essence of Porsche racing posters.
    Transforming the, often unknown, Keropur product into a memorable and collectible series of designs.
    This in turn, helped to increase visibility and business development of our product.”

    Xiaojing Zhang
    Porsche China - After Sales Marketing

  • Porsche 918 Spyder Roadside Care VIP Packaging

    THE CHALLENGE
    Whether you are taking your seat on a first class flight or entering your suite in a 5-star hotel,
    the feeling of receiving a care package should be special.

    You should feel like a dear friend has given you a gift.
    At that moment you know exactly how much that person cares for you and how special you are to them.

    Porsche China wanted to develop a VIP Roadside Care package for owners of their new Hybrid
    Supercar the 918 Spyder. Their aim was that “When opening the package the customer should know they
    are cared for and receive a welcoming surprise”.

    THE PROCESS
    Taking cues from Grooming, Airlines, Spas, Hotels, Resorts and Luxury Department stores our design team
    aimed to define the type of experience Porsche’s customers would enjoy and expect from a care package.

    Next the team focused on luxury packaging cues; Interaction, Sound, Accessibility, Feel, Closure, Heritage, Anticipation, Finishing
    and Quality. All of these cues were then translated into Material, Finishing, Structural and Graphic Design Concepts.

    THE RESULT
    Our limited edition, handmade paper bag and rigid gift box set coincided
    with the launch of Porsche’s limited edition Hybrid Supercar, the 918 Spyder.

    One 4.6 liter V8 engine, two electric motors, 887 horsepower, 210 mph and only 918 produced.
    A truly special vehicle and now when their owner receives a limited edition, VIP Roadside Care
    package they will feel just as special as their new 918 Spyder.

    "Swedbrand succeeded well in creating a premium and
    unique gift package which perfectly fit into the brand
    image and exceed our expectation.”

    Jing Zhou
    Porsche, Supervisor After Sales Marketing

Contact Swedbrand Ltd now!

Content is provided by exhibitors. If you consider any content inappropriate or misleading, please contact info@easyfairs.com